Perkins of Portland: Perkins The GreatButler, Ellis Parker
General
Perkins of Portland: Perkins The Great
Butler, Ellis Parker
Advertising -- Fiction; Humorous stories
on the fences and walls throughout Ohio. Every paper proclaimed the
same catchy couplet. One or two magazines informed the world of it. The
bill-boards heralded it. In fact, Perkins's Patent Porous Plaster was
in everybody's mouth, and bade fair to be on everybody's back as soon as
there was a Perkins's Patent Porous Plaster to put on those same backs.
For Perkins was right. The backs seemed fairly to ache for plasters of
our making. From all over the State druggists wrote for terms; and we
soon kept two typewriters busy informing the anxious pharmacists that,
owing to the unprecedented demand, our factory was two months behind on
orders, and that “your esteemed favor will have our earliest attention,
and all orders will be filled in rotation at the earliest possible
moment.” Each day brought a deluge of letters, and we received several
quite unsolicited testimonials to the merits of Perkins's Patent Porous
Plaster. Perkins was radiant.
Then he faded.
He set out to sell the trade-mark, and failed! No one wanted it. Money
was tight, and patent medicines were a drug.
Porous Plasters were dead. Perkins was worried. Day followed day; and
the orders began to decrease, while countermands began to arrive. We
had just two hundred dollars left, and bills for four thousand dollars'
worth of advertisements on our file. At last Perkins gave up. He
came in, and leaned despondently against my desk. Sorrow marked every
feature.
“No use,” he said, dolefully, “they won't bite. We have to do it.”
“What?” I asked; “make an assignment?”
“Nonsense!” cried Perkins. “Fill those orders ourselves!”
“But where can we get--”
“The plasters?” Perkins scratched his head. He repeated softly, “Makes
all pains and aches fly faster,” and swung one foot sadly. “That's it,”
he said; “where?”
The situation was becoming acute. We must have plasters quickly or fail.
A look of sadness settled on his face, and he dropped limply into a
chair. Instantly he sprang to his feet with a yell. He grasped the tail
of his coat and tugged and struggled. He had sat on a sheet of sticky
fly-paper, and he was mad, but even while he struggled with it, his
eyes brightened, and he suddenly darted out of the office door, with the
fly-paper rattling behind him.
In two hours he returned. He had a punch such as harness-makers use to
punch holes in straps, a pair of scissors, and a smile as broad as his
face was long.
Public-domain text, read in full here on John Shaqi.
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