Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
Entirely appropriate to its purpose is the "Nouveau Cirque"
advertisement, in which clowns, bare-back riders, and performing animals
of all kinds-from a frog to an elephant-disport themselves with the
utmost _abandon_. From this to the "Cacao Van Houten," is a far cry.
From the point of view of the advertiser, Willette has done nothing
better than his life-size study of a Dutch waitress in national costume.
The thing is very decorative, and succeeds admirably in attracting
attention: another and more complicated design for the same firm is only
a shade less successful. This is entitled "La loi defendent le cacao
contre le chocolat." The other posters of this artist include the rare
"Petite National," the "Evenement Parisien" (which was, I believe,
suppressed), the "Courrier Francaise," the "Exposition Charlet," and the
"Elysee Montmartre." The posters of Willette are marked by variety and
ingenuity of invention, and there is little doubt that they will be
of permanent value as revelations of a talent as individual as it is
powerful.
If the artistic poster is an unimportant incident in the career of
Willette, it is still more so in that of Forain, whose essays in this
direction have been few and far between. Forain is known to nearly every
artist in Europe as a great master of black and white.
Few, if any, can approach him in technical dexterity, few can express
so much in so few lines. Moreover, to his technical mastery is added a
searching power of criticism which gives to his work a further, and a
most important, interest. In his desire to depict the truth, the whole
truth, and nothing but the truth, he (no doubt unconsciously) becomes a
moralist. He depicts life from no sentimental point of view; he can be
realistic without seeming to appreciate the tragedy which is of the very
essence of realism, so that on seeing one of his illustrations of modern
life, one receives, apart from technical delight, a distinctly literary
impression. Of his posters, perhaps the earliest is one unsigned and
without lettering, representing an illuminated garden, in which a woman
is depicted in the midst of an explosion of fireworks. Subsequent to
this comes a bill to advertise one of the novels of Dubut de Laforest,
which bears the artist's signature. The design which announces Forain's
political drawings for the "Figaro" is of slight importance, as it was
not originally intended for a poster. In spite of this it is by no means
easy to meet with. Of greater interest is the "Exposition des Arts de
la Femme." It was, however, only when Forain received a commission to
produce an illustrated advertisement for a cycle show that he achieved a
really memorable poster, a poster of real charm and rare
[Illustration: 0112]
[Illustration: 0114]
Public-domain text, read in full here on John Shaqi.
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