Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries — John Shaqi
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
originality. The sport of bicycling seems to have fascinated the
_Parisienne_ completely, and Forain has made a charming design, in which
she is depicted in complete enjoyment of the fashionable pastime. The
colour scheme is restrained and delicate, and the production, which
exists in two sizes, should certainly be found amongst the treasures of
every amateur of the _affiche_.
The somewhat risky pages of the _Gil Bias Illustre_ have for a
considerable time been noticeable to artists, chiefly on account of a
series of coloured illustrations by Steinlen. His relentless veracity in
depicting the life of the lower classes of the Paris of to-day is almost
without rival. No detail of squalor seems to escape him; without a tinge
of remorse he proceeds to inform us of the meanest incidents in the
tragedy of the poor or vicious quarters of the great city. By reason of
a certain emphasis of colour and crudeness of design the art of Steinlen
is admirably adapted to the production of such human documents. But
it cannot be maintained that, whatever their technical merits, these
studies of human misery are other than unpleasant-even painful. It is,
therefore, altogether agreeable, when one turns to his essays in the
art of the poster, to find his work graceful rather than tragic, urbane
rather than mordant. Forsaking his mission of realistic illustration, he
becomes gay, dainty, and fanciful as the best of his fellows. Even in a
higher degree than the majority of them, he makes his design appropriate
to the thing advertised. His decorations are spiced with a certain
actuality, and, in being so, insist more effectively on the particular
article the merits of which it is their business to proclaim. No better
example of this could, I think, be put forward than the "Lait pur de
la Vingeannesterilise," a design which, in view of the material to be
advertised, is conceived in the happiest vein. The pretty little girl
drinking the milk, so much coveted of the cats which surround her, is
less interesting than the animals themselves. The draughtsmanship of
the latter is excellent, while there is a hint of that humanity of
expression about the creatures which has produced for the work of
Landseer so immense a popularity. Not less admirable, and of still
greater interest, is the poster designed to advertise the performances
of Yvette Guilbert at the Ambassadeurs. Amongst the numerous artists to
whom the Sarah Bernharct of the music-halls has given commissions none
has been more successful than Steinlen. The poster represents the singer
behind the footlights in an attitude pre-eminently characteristic. The
thing does not amount to a caricature, as does the hitherto unpublished
delineation of Toulouse-Lautrec, but is merely a slightly exaggerated
portrait. It is remarkably suggestive of a most alluring and delightful
[Illustration: 0118]
[Illustration: 0120]
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