Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
|While the pictorial poster undoubtedly existed in England previous to
the production of Fred Walker's "Woman in White," its artistic qualities
were conspicuous by their absence. No body of artists who designed
posters, such as that of which Ga-varni was one in France, is to be met
with in the history of English art until the present day. While, as Mr.
Spielmann reminds us in a recent magazine article, Mr. Godfroy Durand
and Mr. Walter Crane had both attempted the artistic _affiche_ previous
to Walker, the efforts of neither made a pronounced impression, nor were
they productive of permanent results. The work of the first of these
three artists announced the appearance of the then newly-founded
"Graphic," and that of Mr. Walter Crane proclaimed the merits of a brand
of lead pencils. It is interesting, as an example of Mr. Crane's immense
versatility in decorative design, that he should be among the pioneers
of the poster movement in this country. That his early effort was
overshadowed by Walker's very imposing work is not a matter of surprise.
From the first, Walker appears to have been deeply impressed by the
possibilities of the hoardings as a free art gallery. To use his own
words, as quoted by Mr. Spielmann: "I am impressed on doing all I
can with a first attempt at what I consider might develop into a most
important branch of art." How Walker's view has been realized the mere
existence of this book is sufficient to prove. This design, which
was done to advertise Wilkie Collins's novel, "The Woman in White,"
represents a magnificently-draped female figure stepping through a door
out into the night. With one hand she opens the door, with the other
she imposes silence on some person unseen. This was cut on wood by W. H.
Hooper, who also engraved the small block we are permitted to reproduce
here from "The Magazine of Art." The design is in black and white, and
has the limitations from the advertising point of view of black and
white work; but, apart from this, it is in every way a work which
could not fail to impress the passer-by. "The Woman in White" is,
unfortunately, Walker's sole essay in the art of the poster; on the
other hand, Mr. Walter Crane has produced a series which, we may hope,
has yet to close. It would seem that over ten years elapsed between his
first and second attempts in the art of the poster. We meet with him for
the second time in a design in blue and yellow
[Illustration: 0207]
Public-domain text, read in full here on John Shaqi.
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