The prospective grower of new timber in the American West can expect equal profit here at some time. His chief concern is whether its foreshadowing influences are sufficiently strong at present. To determine this he must consider the probable attitude of the public and of the lumbermen themselves. WHAT IT MEANS TO THE CONSUMER To the consumer the principles previously outlined mean that the price of lumber will rise somewhat. Indeed, he must expect that, regardless of the production factor, for the timber owner cannot pay taxes, prevent fire, and keep his money tied up, all for a considerable period, and still sell the material as cheap as he could before these expenses accrued. It also means that if the consumer fails to recognize and concede these principles it will be at his own sacrifice. Too low prices now merely mean too high prices in the early future, for they will not permit protection, economy or reforestation. He must eventually, and not far hence, pay the total cost of production. It is urgently to his interest not to add to this by preventing production and thus permitting the owner of the timber already produced to speculate on the approaching shortage. The danger of this can be illustrated by a comparison. Suppose three-quarters of the apple growers of the country, either through ignorance of the principles of their industry or through shortage of money with which to pay their debts, should be forced for a considerable period to accept a price for their crop so low that after paying current bills they were obliged to neglect their orchards absolutely, without plowing, fencing or spraying. Suppose further that the public should also destroy a large portion of the orchards, as the forests are by fire, and also overtax the land so as to complete the discouragement. Clearly apples would immediately go up. A few growers would doubtless escape absolute destruction and these, as long as their orchards lasted, would demand a price overbalancing many times the saving the consumer made temporarily while he was destroying the industry. Everyone concerned would be worse off than if prices had remained just high enough to maintain an adequate supply. It is improbable, however, that the consumer will ever voluntarily pay more than he has to, even if it is to his ultimate advantage. The most that can be hoped is that as the public at large comes to understand the situation, it will not support him in the claim that injustice is being done by the rises he is forced to meet as conditions adjust themselves. His reluctance will retard, but not stop, the progress of good forest management. STATES WILL TAKE A HAND