The war did not change Americans over night. The argument had not
united us; but in the first days we dared not admit this; we began a
dangerous game of hypnotizing ourselves.
CHAPTER IV
"The Strategy of Truth"
The consequences of building on a unity which does not exist are
serious. We have discovered that all war is total war; we have also
found that while our enemies lie to us, they do not lie to their High
Commands.
Total war requires total effort from the civilian and we have assumed
that, in America, this means enthusiasm for our cause, understanding
of our danger, willingness to sacrifice, confidence in our leaders,
faith in ultimate victory. We may be wrong; total effort in Germany is
based more on compulsion and promise than on understanding. But we
cannot immediately alter the atmosphere in which we are living. If we
could, if our leaders believed that total effort could be achieved
more quickly by lies than by truth, it would be their obligation to
lie to us. In total war there is no alternative to the most effective
weapon. Only the weapon must be effective over a sufficient length of
time; the advantage of a lie must be measured against the loss when
the lie is shown up; if the balance is greater, over a period of time,
than the value of the truth, the lie still must be told. If we are a
people able to recognize a lie too fast for it to be effective, the
lie must not be used; if we react "correctly" to certain forms of
persuasion (as, say, magazine ads and radio commercials), the
psychological counterparts of these should be used, at least until a
new technique develops.
This is a basis for "the strategy of truth" which Archibald MacLeish
set in opposition to the Nazi "strategy of terror". The opposition is
not perfect because the Nazis have used the truth plentifully in
spreading terror, especially by the use of moving pictures. Their
strategy, ethically, is a mixture of truth and lies, in combination;
practically speaking, this strategy is on the highest ethical plane
because it saves Nazi lives, brings quick victory, protects the State
and the people. It is, however, ill-suited to our purposes.
_Ethics of Lying_
Mr. MacLeish is being an excellent propagandist in the very use of the
phrase, "strategy of truth", which corresponds to the President's
"solemn pact of truth between government and the people"; there are a
hundred psychological advantages in telling us that we are getting the
truth; but propaganda has no right to use the truth if the truth
ceases to be effective. Lies are easier to tell, but harder to handle;
in a democracy they are tricky and dangerous because the conditions
for making lies effective have not been created; such conditions were
created in Germany; they came easily in other countries where no
direct relations between people and government existed.
Public-domain text, read in full here on John Shaqi.
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