Tactical psychological warfare can be estimated, though to a limited extent, as part of a tactical potential of either the enemy or one's own side. Strategic propaganda can be planned and evaluated only in terms of the diffuse general situation, with the reasonable and fair expectation that if properly employed it will better the position of the user. It sometimes achieves results which astound even the originators, but these results cannot be calculated (except by hunch) in advance. Nevertheless, the operation is well worth trying since it has incalculable possibilities and is quite inexpensive in relation to the gross cost of war. PART THREE PLANNING AND OPERATIONS CHAPTER 10 Organization for Psychological Warfare Big jobs require big organizations. Eight _billion_ leaflets were dropped in the Mediterranean and European Theaters of Operations alone under General Eisenhower's command. That is enough to have given every man, woman and child on earth four leaflets, and this figure, large as it is, does not include leaflets dropped in all the other theaters of war by ourselves, our allies, and our enemies. It does not include the B-29 leaflet raids on Japan, in which hundreds of tons of thin paper leaflets were dropped. Huge American newspapers were developed, edited, printed and delivered to our Allies and to enemy troops. One of these, _Parachute News_ (_Rakkasan_), attained a circulation of two million copies per run; this was in the Southwest Pacific. In parts of the upper Burmese jungle and the Tibetan borderland where no newspaper was ever distributed before, the Fourteenth Air Force distributed a Japanese newspaper, _Jisei_, along with picture sheets for illiterate tribesmen. In getting at the enemy, the United States printed leaflets, cartoons, pamphlets, newspapers, posters, books, magazines. In black operations enough fabrications were perpetrated to keep the FBI busy for a thousand years. Movies in all forms (commercial, amateur, all known widths, sound and silent, even lantern slides) went out all over the world. Radio talked on all waves in almost every language and code; loudspeakers, souvenirs, candy, matches, nylon stockings, pistols you could hide in your mouth, sewing thread, salt, phonograph records and baby pictures streamed out over the world. Much of this was necessarily waste. In the larger waste of war it appears almost frugal when taken in relation to the results thought to have been achieved.