Psychological WarfareLinebarger, Paul Myron Anthony
History
Psychological Warfare
Linebarger, Paul Myron Anthony
Psychological warfare
It is not possible to separate public relations from psychological
warfare when they use the same media. During World War II, the Office of
War Information prepared elaborate water-tight plans for processing war
news to different audiences; at their most unfortunate, such plans
seemed to assume that the enemy would listen only to the OWI stations,
and that the American public releases issued from Army and Navy would go
forth to the world without being noted by the enemy. If a radio in New
York or San Francisco presented a psychological warfare presentation of
a stated battle or engagement, while the theater or fleet public
relations officer presented a very different view, the enemy press and
radio were free to choose the weaker of the two, or to quote the two
American sources against each other.
=Psychological Warfare and Morale Services.= All modern armies, in
addition to public relations, also employ morale services
facilities--officers or employees whose function it is to supply troops
with entertainment, educational materials, political indoctrination, and
other attention-getting materials. Morale services are the prime overt
defense against enemy psychological warfare, and by a program of keeping
the attention of the troops, can prevent the enemy from establishing
effective communication. During World War II, the Armed Forces Radio
Service of the United States established global radio service for
Americans, and incidentally turned out material of top importance to
United States propaganda. Naturally, enemy and allied peoples would pay
more serious heed to communications from Americans _to_ Americans than
they would to materials which they knew had been concocted for
themselves. The American morale services in the last war indignantly
rejected the notion that they were a major propaganda facility,
rightfully insisting that their audience counted on getting plain
information, plain news, and plain education without ulterior propaganda
content. The fact that in a theater of war _all communication has
propaganda effect_ was not always taken into account, and only on one
or two critical occasions was there coordination of stress and timing.
It must be said, however, that propaganda by any other name is just as
sweet, and that the conviction of the propagandist that he is not a
propagandist can be a real asset. Morale services provided the American
forces with news, entertainment, and educational facilities. Most of the
time these morale facilities had huge parasitical audiences--the global
kibitzers who listened to our broadcasts, read our magazines, bought our
paper-bound books on the black markets. (It was a happy day for Lienta
University at Kunming, Yünnan, when the American Information and
Education set-up began shipping in current literature. The long-isolated
Chinese college students found themselves deluged with good American
books.)
Public-domain text, read in full here on John Shaqi.
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