Psychological WarfareLinebarger, Paul Myron Anthony
History
Psychological Warfare
Linebarger, Paul Myron Anthony
Psychological warfare
German broadcasters who emphasized the anti-capitalist character of
National Socialism in the programs beamed to Eastern Europe found that
B.B.C. picked up the most tactless statements and repeated them to
Western Europe, where the Germans posed as anti-Bolshevik champions of
private property. American attacks on the Germans for associating with
Japanese monkey-men were passed along by the Japanese to the Chinese,
who did not like the slur either. The most notorious example of
backfiring propaganda was of course the famous "Rum, Romanism, and
Rebellion" phrase, which may have made James G. Blaine lose to Grover
Cleveland in the national election of 1884; the phrase was used by a
Republican clergyman in New York, referring to the Democrats, and
implied that the Wets (anti-prohibitionists), Catholics, and Southerners
were important components in the Democratic Party. (This may have been
true, but it pleased none of them to have the matter pointed out with
such epithets; the phrase succeeded in its short-range purpose, that of
rousing Republicans, but failed by rousing the enemy even more and
offending neutral-minded persons as well.)
The balance between home-front politics and field psychological warfare
is difficult to maintain. The closer the psychological warfare officer
is to the enemy, the more apt he is to think of the mission in terms of
getting the enemy to come on over. Why quibble about a few phrases if
the words will save lives, matériel, and time? Unfortunately the phrase
that is successful against the enemy on the battle front may prove to be
an irritant to the home public, with the sure consequence that the enemy
will pick it up and send it back to do harm. Similarly, home-front
propaganda can get out to do the theaters of operation harm: "Do your
utmost--save lard!" sounds silly to men in combat areas.
Public-domain text, read in full here on John Shaqi.
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