Psychological WarfareLinebarger, Paul Myron Anthony
History
Psychological Warfare
Linebarger, Paul Myron Anthony
Psychological warfare
This can be illustrated by the propaganda problem of the Japanese
Emperor. It would have helped domestic American politics to call the
Japanese Emperor a monkey, a swine, a lunatic, a witch-doctor or
comparable names; some people did so. But if the American government had
done so at home for the purpose of rousing its own public, the Japanese
home public would have been roused even more with the net result that
the Americans would have lost by such attacks. If the Russians
promised--as in another instance they are reported to have done--good
food and warm clothes to the Germans on the winter fronts, the Nazis
passed that promise along to the Russian civilians, who would not think
well of Stalin's letting Fascist invaders be plump and snug while they
themselves nearly starved. For the enemy audience, it is good to
portray excellent care of enemy personnel; for the home audience, it is
poor. For the home audience it is sometimes good to present the enemy as
ruthless lunatics, beasts in human form, cruel degenerates, and so on;
but the same claims, falling into enemy hands, can be used to the
disadvantage of the originator by being relayed to the enemy home
audience.
Furthermore, sound psychological warfare must take account of the fact
that its ultimate aim is the successful ending of the war. For the end
to be successful it must occur--the fighting must stop and the nations
must enter into altered but renewedly peaceful relations. Propaganda
that promises the enemy too much will alienate both allies and home
public. But propaganda that promises bloody vengeance hurts possible
peace movements in the enemy camp. None of the great powers in World War
II went so far as to promise specific frontiers for the postwar period.
They kept their promises vague, knowing that a definite promise would
please somebody but alienate everyone else; furthermore, by not
promising, the expectations of the hopeful parties can be kept at a
higher pitch. If the French do not _know_ that they will get the Saar
they will fight so much the harder; but if they are promised the Saar
they come in a very short while to regard the promise as a settled
matter, and proceed to ask for something else. Meanwhile, other possible
claimants to the Saar either have a sense of grievance or lose interest
in the matter. For this reason, postwar political uncertainty can be a
propaganda asset.
President Roosevelt, in his conduct of the political world role of the
United States, promised Manchuria to the Chinese, Korea "in due course"
to the Koreans, and the integrity of the French Colonial Empire to the
French; outside of that he avoided specific promises. In another
instance (to put a complicated matter baldly), the British promised
Palestine to both the Arabs and to the Jews in World War I, and
consequently got themselves into a political mess which, thirty years
later, was still a mess.
Public-domain text, read in full here on John Shaqi.
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