One trouble was that the stove business was so prosperous that all
three companies were actually earning dividends on their common stock
for the first time in their history. Their principal stockholders did
not wish to part with the control. There was a good market for their
stocks on the Curb; and they had sold as much as they cared to part
with and they were content with things as they were. Their individual
capitalisation was too small to justify big market movements, and that
is where Jim Barnes’ firm came in. It pointed out that the consolidated
company must be big enough to list on the Stock Exchange, where the
new shares could be made more valuable than the old ones. It is an
old device in Wall Street--to change the colour of the certificates
in order to make them more valuable. Say a stock ceases to be easily
vendible at war. Well, sometimes by quadrupling the stock you may make
the new shares sell at 30 or 35. This is equivalent to 120 or 140 for
the old stock--a figure it never could have reached.
It seems that Barnes and his associates succeeded in inducing some
of their friends who held speculatively some blocks of Gray Stove
Company--a large concern--to come into the consolidation on the basis
of four shares of Consolidated for each share of Gray. Then the Midland
and the Western followed their big sister and came in on the basis of
share for share. Theirs had been quoted on the Curb at around 25 to 30,
and the Gray, which was better known and paid dividends, hung around
125.
In order to raise the money to buy out those holders who insisted upon
selling for cash, and also to provide additional working capital for
improvements and promotion expenses, it became necessary to raise a few
millions. So Barnes saw the president of his bank, who kindly lent his
syndicate three million five hundred thousand dollars. The collateral
was one hundred thousand shares of the newly organised corporation. The
syndicate assured the president, or so I was told, that the price would
not go below 50. It would be a very profitable deal as there was big
value there.
The promoters’ first mistake was in the matter of timeliness. The
saturation point for new stock issues had been reached by the market,
and they should have seen it. But even then they might have made a fair
profit after all if they had not tried to duplicate the unreasonable
killings which other promoters had made at the very height of the boom.
Public-domain text, read in full here on John Shaqi.
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