Of course there are orators who preach and who enjoy the influence and popularity that oratory always will have. These men, however, are outstanding and their success illustrates the continuing power of oratory, but it gives no argument for the effectiveness of preaching in general. As a person having an instinctive bias for the spoken word, I have slowly been driven to the opinion that a great multitude of people feel differently and are more sincerely and more easily influenced by other means of bringing truth home to the hearts of men and women. Less attention to preaching will permit the rural minister to undertake the other work given in the following parts of the program here presented. 2. There is a second question that we may expect the rural church some time to consider--must not the Church make more of modern science as a means of developing social and individual character? This question is likely to reveal different ideas as to what religion is. One who thinks of the spiritual as the flower of complete living, who wishes every possible wholesome condition provided for character-formation, will naturally regard science as the friend of religion and the basis for moral progress. There is no one who does not wish the Church in some degree to take advantage of the means for its wider service provided by discovery and invention. Must not the rural church undertake to distribute to the community life the helpful information science has, unless it is willing to give to some other institution a great moral service that at present it can best perform? Until it assumes in a greater degree and in a more conscious manner the distribution of science in the small community life, can we expect any amount of exhortation to make the community life what it should be? The people need, to meet their problems, concrete information that furnishes specific answers to their difficulties. At present the average minister realizes that his training has been philosophic rather than scientific. His outlook upon life is from a different viewpoint than that from which most men face experience. He often builds his service for men upon a basis which no other professional man except the lawyer--and he in a smaller and decreasing degree--is attempting to use in practical effort. If the minister had been given more science in his preparation for life, there is little doubt that the Church would have accepted, especially in small towns and villages, its opportunity to popularize science by bringing men and women skilful in presenting useful information into the community and by this time would have been regarded as socially the most valuable instrument for the distribution of science.