... The Teetolia treatment acts so rapidly and so efficiently that within four days from the commencement of administration the insistent craving for drink is absolutely destroyed—so much so, that even the thought of alcohol becomes nauseating.... Thousands have been cured by this treatment, and we guarantee to cure you. If you write to-day, you will receive by return of post a private consultation sheet, together with a valuable book on this subject, post free in plain envelope, and you will be a free man within a week. On application being made for further particulars, a booklet of twenty pages, entitled _The Teetolia Treatment for Alcoholic Excess, Drug Habits, and Resultant Nervous Diseases_, was sent, together with a letter and a form to be filled up with particulars of the case to be treated. The following are extracts from the booklet: The discovery of the Teetolia method and treatment for the permanent eradication of the crave for drink and drugs marks an era in medical science. It is the outcome of a life’s study of the subject by one of our best known West-End physicians. You can, whilst undergoing the treatment, pursue your ordinary methods of living. You continue to take your daily modicum of alcohol; but somehow about the third or fourth day of treatment, without having made any physical or mental effort, you feel that you no longer want a drink; it holds out no attractions to you; its magnetic influence has gone.... We are willing to supply you with sufficient medicine for eight days’ treatment free of all charge. This will enable you to determine whether the treatment is acting successfully, for at the end of the fourth day an obvious and perceptible effect should be experienced. We impose no condition; we rely on your candour, honesty, and gratitude that at the end of the eight days’ treatment, if you are convinced of the value of the Teetolia Treatment, you will forward to us the ordinary fee—£1 1_s._—for same, but if you have derived no benefit from the treatment at the end of the same period, then you are under no obligation whatever to pay us one single penny. The letters were on headed paper, at the top of which was printed, “All communications strictly confidential,” and “Consultations with Physician by appointment.” The first letter concluded as follows: Please therefore fill in and return without delay the special statement sheet and upon our receiving it the Physician will go carefully into the case and will prescribe special medicine, which will reach you with expert advice in the course of two or three days in a perfectly plain sealed package. The “expert advice,” in a letter purporting to be from “The Medical Superintendent,” sent with the medicine, contained these passages: