The rivalry of the Kinema will be of a subtler and less direct nature. Both the Popular Press and the “Pictures” appeal largely to a class which is easier to reach through the eye than through an appeal to the intellect, which demands a little imagination. The popular newspapers have lately begun to break out in a pictorial eczema throughout their pages. But the kinema, with its extremely well-organised service for recording and exhibiting events of the hour, leaves the newspaper miles in the rear. An evening paper can print photographs of the Derby or the Boat Race within a few minutes of their being taken. But it cannot show the whole progress of the race within a couple of hours after it has been run. Television, already a scientific achievement, and to-morrow a possible “commercial proposition,” will also come to the aid both of the Kinema and the Wireless. How does the Press propose to meet the actualities of the picture theatre and the possibilities of new inventions for the photographic recording and reproduction of events? VI _Poison Gas or Fresh Air_ The Trustification of the Press has gone further in England than in America or on the Continent, partly because of such specially favourable conditions as the small size of the country, the excellence of its communications, and the presence of an exceptionally large proportion of the population within a radius of a score of miles from the centre of the capital. But there is nothing to suggest that other countries represent more favourable soil for the continued propagation of an Independent Press.