Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industryBarber, H. L. (Herbert Lee)
History
Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industry
Barber, H. L. (Herbert Lee)
Automobiles -- History
The public read with a strange feeling, the record of the great
litigation against the “basic patent.” It seemed like a battle of
Titans, and ordinary folk thought it might result in danger to the
industry. But only the lawyers were strenuously engaged. They argued
and submitted briefs for more than two years, the national organization
of the makers who accepted the license of the “Selden patent,” honoring
their national organization by paying to the treasury their pro rata
on the amount of cars made.
An enormous fund grew. But the man who wanted to make from 200,000 to
750,000 cars a year was determined. He won in the Federal court and
almost immediately the “licensed association” began to break up. The
contributions of license fees ceased and soon the association was a
thing of history. It was succeeded by the National Chamber of Commerce
which has become the senate, house of congress—the parliament, if you
please—of the automobile industry in the United States. Some, there
were, who had a very poorly defined idea of the actual mission of the
“licensed association,” believing that it was a “trust,” called its
function destructive. They thought that the officers of the association
would lay an embargo upon certain manufacturers and allot a more
liberal figure on annual output to the larger and stronger firms in the
organization.
FORD, A “WIZARD” AND “GENIUS.”
Unfortunately at that time, the licensed association had not the grasp
on patent protective measures, engineering work, standardization,
etc., that obtains in the present national organization, and the real
mission of the licensed association never became wholly evident to the
public. But the organization did its part in laying the foundations of
the industry. It made the handwriting on the wall for popular price so
large, that every man who subsequently invested a dollar in automobile
making read, pondered and agreed. It placed popular price and
standardization of mechanism in the same category—linked them so that
the words of the Detroit automobile manufacturing wizard became axioms.
The Detroit genius had proved that the depth and capacity of the
automobile market was exactly in ratio to the possible price reduction.
Amazing but true, the big men said, was the field that the lower priced
car opened to the thoughtful maker of cars. Manufacturers began to
talk of some day building and selling as high as a million automobiles
in one year. Others calmly declared that when the motor car sales in
cities began to “slow up,” there would be still more than 5,000,000
prospects in the agricultural districts. Others drew diagrams intended
to show that there would be a market for any priced cars that were
built in this country, the few persons with large incomes assimilating
all the high priced cars, and the many with average incomes absorbing
the quantity production at popular prices. All allowances were made for
the increase in the cost of labor, materials such as steels and other
Public-domain text, read in full here on John Shaqi.
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