Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industryBarber, H. L. (Herbert Lee)
History
Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industry
Barber, H. L. (Herbert Lee)
Automobiles -- History
metals, leather, etc., and some even went far enough to include the
possibility of a foreign war on large proportions and its effect upon
the industry.
No one gave concrete thought at that time to the possibility of a
skillfully conducted partial payment organization of a national nature
that would aid the small salaried man in buying his automobile on time
payments. But that came about and still is working out its part in
the great economic scheme of distribution of the factory output. The
makers did not essay digging into the dealers’ and distributors’ plans
for moving cars delivered to them for cash from the factories, and
they were not bold enough to say they could finance any time payment
and chattel mortgage plans. But many of them admitted the great value
of the plan, if a distributer, through a proper alliance with his
banker, could make sales in that manner and realize his money. The
public learned well, early, that the maker of cars rarely consigned
any automobiles to a dealer. The maker sold for cash—the draft had to
be presented by the dealer or distributer before he could unload the
freight car. It would be legitimate business, the public said, for any
automobile dealer to finance himself so that he could sell cars on
time. On time today is a mighty big phrase in the industry. It means
many a car added to the annual output.
With the growth of incomes in the United States the statisticians found
there were more than 6,000,000 people in this country with annual
incomes of more than $1,200, and 3,500,000 with annual incomes of more
than $1,800. All these things aided in installing confidence in the big
men of the motor industry. Quantity production became the password for
the manufacturer. A new development in distribution was wonderfully
improved—dealers from all over the country were brought to the factory
of the car maker, and after a convention of a few days, the dealers
were invited to sign up for the coming year, nominating the number
and type of models they would buy. The maker pored over his order
blanks when the dealers left, made his plans for material accordingly,
and there was only prosperity in each automobile factory, as a rule,
for the remainder of the year. The orders were indicative of, safely
speaking, sixty per cent of the signed total. Some makers took chances
and built very close to the total agreed on by the dealers, and, except
in few cases, the scheme worked out. Today the maker studies all
conditions and accepts the orders of his dealers, setting the figure of
output after numerous factory conferences.
Makers who could point to an annual production of, say 400 cars,
took counsel among themselves, and some 50 increased their factory
efficiency and financial responsibility that they can now point to
an output of as many cars in one day as they made early in their
manufacturing experience in one season.
Public-domain text, read in full here on John Shaqi.
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