Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industry — John Shaqi
Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industryBarber, H. L. (Herbert Lee)
History
Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industry
Barber, H. L. (Herbert Lee)
Automobiles -- History
An accident which his father met with called him from Detroit to the
Michigan farm, and this accident deprived the country of a 50-cent
watch and gave it a $350 automobile instead. And most people will agree
that it was a fair exchange and no robbery. Thomas A. Edison, strange
as it may sound, was responsible for the practically universal use of
the Ford automobile, for he it was, who, by the chance remark, “What
you want to do to make money is to make quantity,” started Ford on
his downward price career. We have it from Mr. Ford himself that he
heard this statement by Edison, and that it so impressed him that he
made it the rule and guide of his life; that he never renounced the
idea. When, after building a motor that was a success and commanded
the attention and capital of moneyed men in Detroit, Ford formed
his first company to build his car, this great idea was obstinately
adhered to by him, and was the cause of his falling out with his
moneyed partners. They could not see the light which has given Ford his
halo—the great white light of quantity production. This light burns
with steady brilliancy because it is generated by the great principle
of the greatest good to the largest number. Ford’s associates in his
first company were not believers in this principle, evidently, because
when they fell out with Ford about it, and Ford got out of the company
to start the one he now controls, they went ahead making cars that
sell today for from $2,300 to $3,900. But though they have made fair
profits, they have not made the fabulous sums that Ford has, and one
can only wonder how they feel about it, and if they realize the error
of their views. They are probably wiser if not richer.
The success of Ford’s idea of quantity sales demonstrates a great fact
in the affairs of life. It is that fields of human endeavor are not
exhausted or worked out until the human race has ceased to exist. Take
any line of enterprise you will, and it has as many facets as a prism.
An idea only is needed, which, if the right one, illustrates the
enterprise as lights thrown on the prism cause it to sparkle in many
colored rays.
Public-domain text, read in full here on John Shaqi.
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