That the English public prefer unsophisticated Tea, when they can conveniently obtain it, is conclusively established by Messrs. Horniman & Co.’s long experience. The Firm has Agents in every town throughout the kingdom, each of whom is constantly receiving supplies of the genuine article. Ten years ago, the Firm paid duty on _seven hundred and seventy four thousand pounds_ of Tea, while last year they sold upwards of _five million packets_ varying in sizes from two ounces to three pounds weight. This result is sufficiently conclusive in negativing the flimsy assertion made and reiterated by interested persons, namely, that English folk favour artificially coloured Teas, rejecting those which are not so manipulated. It must be admitted that inexperienced judges of the pure leaf, upon their first purchase are surprised at the colour of the leaf. They pronounce the black Tea to be dark brown, and the green Tea, a dark olive. The exquisite flavour of the “supreme beverage” at once opens their eyes to the truth. No doubt it is reassuring to be aware that a Firm which, by common consent of their customers, consistently and persistently act up to their business formula, “Always good alike,” find meet reward in a yearly augmentation of their business; a fact attested by the published tables of the quantities of Tea on which they pay duty periodically. But in addition to obtaining _quality_, the public have the extra advantage of _cheapness_, as the Pure Tea offered by Messrs. Horniman & Co.’s Agents is sold at the same fixed prices in every Town and Village throughout the Kingdom. If, as the proverb has it, “Good wine needs no bush,” so, on the other hand, good Tea, like beauty, needs no adornment. Its best adornment is perfect purity. [Illustration] [Illustration] CHAPTER VII. SOCIAL CHARACTER OF THE BEVERAGE. Since the introduction of Tea into England, but more especially since the British public has patronised it, a marked improvement characterises the tone and manners of Society. It is not, possibly, too great an assumption to assert that there must exist something about Tea specially suitable to the English constitution and climate; for not even in Scotland or Ireland, nor in any European country, is the beverage consumed to a like extent. Certain travellers aver that a large consumption of the leaf obtains in Russia; but it is chiefly the upper classes who are addicted to its use. The moujiks, peasants, and artisans scarcely know the taste of it, for now, as in the time of Peter the Great, they regard _vodká_ as their only national drink. [Illustration: FIRING AND COLOURING.--When the teas are half roasted, powdered Prussian blue, plumbago, gypsum, and turmeric are added, except to that tea ordered pure and free from all mineral facing powder.]