That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant FutureVan Zile, Edward S. (Edward Sims)
History
That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant Future
Van Zile, Edward S. (Edward Sims)
Motion pictures
WHOEVER asserted that “you can’t indict a whole nation” made a sweeping
generalization that was both historically and psychologically accurate.
In what I have said, and am about to say, regarding the evil influences
affecting the early years of the movie, I do not wish to do an injustice
to those early promoters in the new industry who refused to degrade the
screen, or to treat it as an ephemeral, wild-cat speculation. There were
producers, at the very outset of the industry, who builded perhaps
better than they knew, and who, because of their refusal to take the
path of least resistance, are now, after a quarter of a century of film
exploiting, the most successful and influential factors in the industry.
They prevailed where those whose pernicious activities threatened the
rise, perhaps the permanency of the movie, fell by the wayside.
It is regrettable, nevertheless, that the childhood of the movie was so
deeply influenced by various pioneers who could not realize its power
for good nor foresee its future greatness both as an art and as a
moulder of public opinion, morals, and enlightenment. But the screen in
its early years was dominated largely by get-rich-quick exploiters,
adventurers out for the easy money flowing into the coffers of the movie
“palaces,” less admirable in most ways than the hard-boiled
treasure-seekers who flock to newly-discovered gold-fields. There is
something of the romantic and heroic in the Argonauts who developed
California, the South African diamond mines and the Klondike. They
risked their lives in a great game of chance and won or lost in a
dramatic struggle in which the winners had displayed necessarily certain
sturdy, sterling qualities.
The gold-bearing realm of the movies, on the other hand, was invaded at
the outset by a good many speculative fortune-seekers who staked upon
their ventures nothing but their craftiness and their audacity. They
were about as admirable as a bucket-shop gambler who, by expending a
minimum of money and energy, hopes for a movement of the market that
shall make him rich over night. The movie, as an anonymous writer in
Collier’s Weekly says, was, in its early days,
nothing that could justifiably attract a big investor, or a real
novelist, or a good actor. The first movie-actors were for the
most part of the old-time chorus-girl and spear-carrier type;
the great scenario-writers were the shop-girls or office boys
who were told of the sudden need for stories, with no real
training or knowledge of writing—with here and there a newspaper
cub or magazine embryo who stumbled into a new gold vein where
stories written in an hour could be sold for fifteen dollars;
the first investors were the clerks or advertising men or born
gamblers, usually in touch with the cheap end of the theatrical
world, who had a little money to invest in a new scheme,
provided it “looked good” and “wasn’t too big.”
Public-domain text, read in full here on John Shaqi.
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