That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant FutureVan Zile, Edward S. (Edward Sims)
History
That Marvel—The Movie: A Glance at Its Past, Its Promising Present and Its Significant Future
Van Zile, Edward S. (Edward Sims)
Motion pictures
What Judge Landis is endeavoring to do for our national game and
Augustus Thomas for our stage is, in a general way, what Will H. Hays
has been called upon to effect in the field of the motion picture. For a
quarter of a century the movies in America, if not going from bad to
worse had shown no marked signs of repentance for their early
indiscretions. Cut-throat competition had long exercised its evil
influence upon the industry and the law of the jungle had prevailed in
its financial affairs. How this new commercial activity, despite its
unbusinesslike methods, its apparent disregard of the economic laws that
are said to underlie all competitive industries, and its seemingly
happy-go-lucky indifference to the multiplication-table actually forged
its way upward until it placed itself high on the list of the business
enterprises of this country is a marvel and a mystery that only
financial wizards could explain.
When Will H. Hays resigned as Postmaster General of the United States to
enter, in a position of commanding influence, the motion-picture field
he became an important factor in an industry whose growth has been one
of the marvels of the world’s commercial history. It was no longer a
peripatetic gambler, out-at-heels one day and affluent the next, but a
vast business enterprise sufficiently prosperous to afford the luxury of
a general house-cleaning. It is easier for the well-to-do to be
respectable than for the down-and-outs, and the movies had reached a
point financially when, without disastrous monetary sacrifice, they
could essay the task of shortening their list of sins of omission and
commission.
Going to the root recently of the new influences at work in the motion
picture realm, and of his official connection with them, Hays said:
There has been some query as to just what this effort which the
industry is making at this time is all about. It is simply that
those men who make and distribute pictures have associated
themselves to do jointly those things in which they are mutually
but non-competitively interested, having as the chief purposes
of such association two great objectives—and I quote verbatim
from the formal articles of association, which have been filed
in the office of the Secretary of State at Albany, N.Y.:
“Establishing and maintaining the highest possible moral and
artistic standards in motion picture production and developing
the educational as well as the entertainment value of the motion
picture.”
Public-domain text, read in full here on John Shaqi.
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