Although the returns from the season of 1912 are not yet all received, the first important step toward the Christmas Seal Campaign of 1913 has already been taken. This was a conference held in the offices of the American Red Cross in Washington on February 28th and attended by many of the principal State and city agents, who have demonstrated their ability in past years and will be leaders in the campaign of this year. It is gratifying to note that with each succeeding year the system and methods of selling Christmas Seals are improving. In the first year or two after the introduction of the Seals as a means of obtaining support for anti-tuberculosis work, the venture was generally regarded as one of those novelties which, after a transient popularity, drop quickly out of use. Agents thought it scarcely worth while to undertake the trouble and expense of systematizing their methods of selling and accounting. Gradually the permanent value of the Seal as a method of interesting a very large number of people in anti-tuberculosis work and in raising large sums of money without unjustly burdening any givers began to be apparent. From that time the methods of distributing, selling and accounting for the Seals have been made the subject of careful study. System and business methods have been gradually introduced, with the result that instead of falling away, the sales of Seals have increased with each year, while economies which have been introduced in administration have increased the percentage of net profit. In the winter of 1912 the first conference was held of agents for the Seals for the discussion and interchange of experiences and for the purpose of reaching an agreement upon questions of interest to all. That conference was so prolific of good results in the Seal campaign of 1912 that a second similar conference was held on February 28th, as above mentioned. An idea of the thoroughness with which the agents are considering the business of distributing the Seals may be gained from a mention of a few topics considered at this conference. The first subject of discussion was the design for the Christmas Seal of 1913 and the form which the Seal should take. It was the unanimous opinion of those present that the Seal should contain some pictorial design suitable to the Christmas season, rather than a purely ornamental design of artistic merit, but without any particular human appeal. Without exception the agents reported that the design for 1912, containing a head of Santa Claus, had proved the most popular yet adopted.