The American Red Cross Magazine (Vol. 8, No. 2, April 1913)American National Red Cross
History
The American Red Cross Magazine (Vol. 8, No. 2, April 1913)
American National Red Cross
American National Red Cross -- Periodicals; Red Cross and Red Crescent -- Periodicals
Another subject discussed was the character, variety and quantity of
advertising matter to be prepared. It was reported that an experiment in
selling Seals through penny-in-the-slot machines had proved unsuccessful,
and this method of distribution was disapproved. From many agents it
was learned that the sale of Seals through a simple mail order system
had proved successful and inexpensive. In many busy offices agents for
the Seals find it difficult to obtain a hearing by personal calls, when
a brief, well-expressed letter will receive a prompt and favorable
response. In certain cities fully half the Seals sold in 1912 were
disposed of in this manner.
It was found to be the consensus of opinion among agents that the
offering of prizes for the sale of Seals, especially individual prizes
to school children, is inadvisable. A few agents reported the successful
use of prizes for schools, but not to individual pupils, without apparent
disadvantages. All agreed that great care must be exercised in offering
prizes in order to avoid stimulating children to improper methods.
Several agents reported that citizens of their communities had complained
of annoyance because of the numerous calls at their doors by children
desirous of selling Seals. One agent described a method of avoiding this
nuisance which has proved completely successful in his community. This
method is for a citizen who has purchased Christmas Seals to paste one of
the seals on his door knob or front door. Any child approaching a door
and seeing a seal thus posted, understands that he is not to disturb that
household, as its supply of Seals is already purchased. By announcing
this system of protection through the press and in the schools it is said
to have fully accomplished its purpose.
Tn Ohio the State agent for the Seals adopted a method of awarding
prizes which is reported to have been extremely successful, not only as
a stimulus to the selling of Seals, but as an educational factor. The
agent offered to supply a visiting nurse for one month to each of the
twelve cities in the State of Ohio which sold the largest percentage
of Seals in proportion to its population. A trained visiting nurse was
employed by the State agent for one year and was sent in turn from city
to city among the prize winners, serving one month in each locality. Not
only did this prove an extremely popular arrangement, but in six of the
cities benefited by the plan in 1912, the public became so impressed
by the value of the visiting nurse that they arranged to employ nurses
permanently upon the withdrawal of the prize nurse.
Public-domain text, read in full here on John Shaqi.
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