The American Red Cross Magazine (Vol. 8, No. 2, April 1913) — John Shaqi
The American Red Cross Magazine (Vol. 8, No. 2, April 1913)American National Red Cross
History
The American Red Cross Magazine (Vol. 8, No. 2, April 1913)
American National Red Cross
American National Red Cross -- Periodicals; Red Cross and Red Crescent -- Periodicals
It has been found by experience that the distribution and sale of
Seals can best be carried on through the appointment of State agents,
who in turn appoint, and are responsible for, the local agents. The
State agents return to the American Red Cross 10 per cent of the gross
proceeds of sales in their respective States. This 10 per cent is to
cover the expense to the Red Cross, which manufactures and distributes
the Seals and the large quantity and variety of advertising matter used
by the agents. The conference discussed at length the question of the
percentage which the local agents should pay to the State agents. This
discussion resulted in the conclusion that it is impracticable to fix
upon a percentage applicable to all States alike. Local conditions vary
so widely in different States that a percentage which would be fair in
one State might be unsatisfactory in another. The reports indicated that
the percentages charged by State agents to their local agencies vary from
2½ to 20 per cent on gross sales, although in one or two instances the
percentage required to be returned to the State agents has exceeded 20
per cent.
Many other subjects of material interest were discussed, and no doubt
exists that the conference will prove to have been of material value
to all who participated in it. The agents who were present were the
following:
Dr. William Charles White, of Pittsburgh.
Mr. Frank H. Mann, of New York City.
Mr. William J. Deeney, of Philadelphia.
Mr. Karl de Schweinits, of Philadelphia.
Dr. Hoyt E. Dearholt, of Milwaukee.
Dr. R. H. Bishop, of Cleveland, O.
Mr. D. Van Blarcom, of New York City.
Mr. Ernest D. Easton, of Newark.
Mr. Severance Burrage, of Indianapolis.
Mr. H. Wirt Steele, of Baltimore.
Mr. L. B. Meyers, of Charlotte, N. C.
Mr. James Jenkins, Jr., of Brooklyn.
Mr. William C. Smallwood, of Newark.
Mr. Roy L. French, of Baltimore.
Mr. Kendall Weisiger, of Atlanta.
Besides the agents above mentioned, there were also present Dr.
Livingston Farrand and Mr. Philip P. Jacobs, of the National Association
for the Study and Prevention of Tuberculosis, and Miss Mabel T. Boardman,
Mr. Ernest P. Bicknell and Mr. Charles L. Magee, of the American Red
Cross.
The National Association for the Study and Prevention of Tuberculosis, as
in 1911 and 1912, has been appointed by the Red Cross as national sales
agent for the Christmas Seals. The appointment of State agents, as in the
past, will be in the hands of the national sales agent.
While it is not possible at this time to publish a complete statement of
returns from the Christmas Seal campaign of 1912, the following figures
will show the results reached by some of the leading agents:
PARTIAL STATEMENT OF THE RESULTS OF CHRISTMAS SEAL SALES FOR 1912
COMPILED FROM THE REPORTS OF AGENTS.
Public-domain text, read in full here on John Shaqi.
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