Two typographic leaflet pages, 155, 156 Three pages in which rules are factors, 157, 158, 159 Label on a brilliant cover, 160 Admirable treatment for small amount of matter, 161 Adopting a photograph of wrong proportions, 162 Two artistic pages from type and rule, 163, 164 Rear and front cover designs of unconventional booklet, 165, 166 A prospectus page by Bradley, 167 Dignified typographic beauty, 168, 169 Hand-lettered cover page, 170 Representative page from a commemoration book, 171 Unconventional arrangement of a booklet page, 172 CATALOGS _Page 83_ Page from an automobile catalog by Cleland, 175 Unusual treatment of a page, 176 Architectural title treatment, 177 Effective results obtained in a simple way, 178, 179 Inside page and cover of a publication catalog, 180, 181 German poster type on a catalog, 182 Title-page and inside page of a museum catalog, 183, 184 Rules on a book catalog, 185 Type matter prominently treated, 186 Unusual automobile catalog page, 187 Tabular rules in a wine list, 188 German wine-list treatment, 189 Title-page of an exhibit catalog, 190 Capitals and italic for descriptions, 191 Page from a sewing-machine catalog, 192 An attractive background, 193 Artistic catalog treatment, 194 Tabular matter in a catalog page, 195 PROGRAMS _Page 91_ Program cover-page in ecclesiastical style, 200 (insert) Economizing space on a program, 201 Missal style of church program, 202 Classic treatment of a church program page, 203 Program page in semi-missal style, 204 Generous margins on a program, 205 A dance card, 206 Page from a booklet program, 207 Unconventional treatment of a dance program, 208 The decorative border on a banquet program, 209 A halftone decorative background on a program, 210 A booklet program, 211 The banquet program in the form of a check book, 212 Humorous treatment of titles and odd arrangement, 213 Suggestion for a menu page, introducing a bit of fun, 214 (insert) A classic menu page, 215 Program used by master printers, 216 Dignified style for menu page, 217 Treatment simulating woodcut decoration, 218 The missal style adapted to a menu program, 219 Unique arrangement of a menu page, 220 Excellent typographic treatment, 221 Refined entertainment program page, 222 Two pages from an entertainment program, 223, 224 Program page in lower-case, 225 The decoration was in color, 226 Program in Gothic style, 227 A well-arranged page, 228 ANNOUNCEMENTS _Page 99_ Classic capitals combined with rules, 229 (insert) Two pages from an announcement folder, 230, 231 Announcement in Colonial style, 232 Odd treatment of an announcement, 233 Announcement in poster art, 234, 235