Invitation based on inscription plate, 236 Ornaments as eye-attracters, 237 Postal-card announcement, 238 Good advertising typography, 239 An announcement, 240 (insert) Announcement in two groups, 241 Study in tone values and margins, 242 Harmony of type and decoration, 243 A brief announcement, 244 Colonial style of treatment, 245 Literal treatment in Colonial style, 246 Two pages from an announcement circular, 247, 248. From a convention announcement, 249 Liberal leading of type lines, 250 Harmony in gray tones, 251 Blotter in rugged style, 252 TICKETS _Page 107_ Classic, refined treatment for art and literary purposes, 256 The historic Gothic, or pointed style, 257 (insert) Strong treatment, the motive of modern origin, 258 (insert) A striking effect for the college student, 259 (insert) Modern treatment based upon the Colonial, 260 Suggestion for course tickets, 261 Daintily appropriate in type-face and illustration, 262 The mission style applied to ticket composition, 263 The ecclesiastical or missal style well adapted, 264 Perhaps Morris would have set a ticket this way, 265 The medieval art worker furnished this motive, 266 Modern application of classic type effects, 267 Patterned after Colonial treatment of title-pages, 268 A dainty, refined effect suited to many occasions, 269 Robust treatment of an outing ticket, 270 The cab ornament dictated the type formation, 271 Treatment that should prevent easy counterfeiting, 272 Decoration suitable for the subject, 273 Arrangement with French motive, 274 LETTERHEADS AND ENVELOPS _Page 111_ A large amount of copy conventionally treated, 275 (insert) Small type for professional stationery, 276 (insert) Church stationery of the conventional kind, 277 (insert) A change in style of professional stationery, 278 (insert) Elaborate border around letter sheet, 279 Symmetrical arrangement, 280 Squared effects, 281 Simple treatment of little copy, 282 Character in letterhead design, 283 Colonial rule border panel, 284 Advertising a meeting, 285 A well-treated panel heading, 286 Suggestion of the ecclesiastic, 287 Three lines of equal length, 288 For the general store, 289 Treatment suggesting the business, 290 Novel and dignified treatment, 291 A distinctive heading, 292 Decorative initials in heading, 293 Just a neat typographic arrangement, 294 Dignity in letterhead designing, 295 A heading in two groups, 296 Uncommon distribution of color, 297 Double-panel treatment, 298 Distinction in letterhead design, 299 An ornament with a touch of color, 300 A cross-lined panel, 301 A German idea, 302 Note-sheet typography, 303 Humor in a notehead, 304 Conventional treatment of an envelop corner, 305 Artistic envelop treatment, 306