The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of ArrangementGress, Edmund G. (Edmund Geiger)
History
The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
Gress, Edmund G. (Edmund Geiger)
Advertising layout and typography -- United States; Graphic design (Typography) -- United States; Printing -- United States -- History
Supposedly under the patronage of the Egyptian ruler, Rameses II., about
thirteen hundred years before Christ, many books on religion, law,
medicine and other subjects were written, and a great library was
accumulated.
The Chinese wrote with a stylus or brush upon tablets of bamboo fiber.
It is impossible accurately to determine the antiquity of Chinese
methods, as the extravagant and often unsubstantiated claims of
historians antedate those of modern discovery. Ink, paper, and printing
from blocks were all supposedly invented by the Chinese early in the
Christian era, and even the first use of separate types is credited to
Pi-Shing, a Chinese blacksmith. It may be relevant to suggest that the
old-time “blacksmith” joke and the printing-term “pi” are derived from
this source.
Dressed skins and palm leaves were used by the Hindoos, and writings in
Sanscrit were probably done in the temples by the Brahmins, the priests
and philosophers of early India. The Vedas, sacred writings as old as
2000 B.C., formed a big portion of the Hindoo literature.
The Hebrews wrote upon stones and animal skins. In this manner they
preserved the Old Testament portion of the Bible, and gave to posterity
one of the most wonderful books ever written.
* * * * *
The ancient Phœnicians were commercial people, and being such did very
little in producing literature; yet it is to them that we owe the
present Roman alphabet. The illustration on a following page shows how
this transition probably came about. There is a slight resemblance
between some of the twenty-one characters in the Phœnician alphabet and
certain picture writings of the Egyptians, whose hieroglyphic alphabet
consisted of several hundred characters and was as cumbersome as is the
Chinese alphabet with its several thousand characters.
The Greeks received their alphabet directly from the Phœnicians, there
being a tradition that one Cadmus introduced it into Greece. Some
writers claim that “Cadmus” merely signifies “the East” and does not
refer to an individual. The names of the first two letters of the Greek
alphabet, Alpha and Beta, are similar to those of many other languages,
and the word “alphabet” is derived from these two words.
* * * * *
In Greece, especially at Athens, before manuscripts became numerous,
lectures and public readings were important features of intellectual
life.
The poems of Homer, supposed to have been composed about 880 B.C., were
not put into writing until 560 B.C., and during this period of more than
three hundred years they were retained in the memory of bards, by whom
they were sung or recited.
“Plutarch’s Lives,” one of the best known Greek literary works, was
written in the second century, A.D.
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