The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of ArrangementGress, Edmund G. (Edmund Geiger)
History
The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
Gress, Edmund G. (Edmund Geiger)
Advertising layout and typography -- United States; Graphic design (Typography) -- United States; Printing -- United States -- History
No one realizes more than does the author the minor defects in
typography, presswork and other details that are present in this volume,
yet the effort of a Hercules and the patience of a Job have been
expended in making everything as correct as possible. As the book now
stands, it is a reaching after the ideal, with human inability to attain
perfection. It is needless to point out imperfections; the reader will
discover them.
In his selection of examples and recommendation of type-faces the author
has been entirely free from pressure from any source. If certain
type-faces are favored, it is because the author believes he is doing
something for the cause of good printing by favoring them. What has been
written has been written with sincerity.
* * * * *
It is well to mention that the “Pilgrim’s Progress” title on page 21 is
not genuine. Having seen the book on exhibition at the New York Public
Library, the author arranged to have it photographed and included in
this work. The sequel to this is interesting and rather humorous. When
the chapter on Type-Faces was being written and Caslon types were being
studied, the author was startled to find that the types used on the
“Pilgrim’s Progress” page were the same as those William Caslon was
supposed to have designed forty-four years later. Greatly puzzled, the
author made a trip to the library and examined the original. He
immediately saw that the type-face used on the body of the book differed
from that on the title. Discovering a note on the fly-leaf signed by
William Pickering, the explanation dawned on him. The book was probably
owned by Pickering in the middle of the last century and the title-page
being missing a new one was set up, printed and inserted when the book
was rebound. It was Whittingham, Pickering’s printer, who revived the
Caslon types about that time, and he naturally used these types as the
nearest approach to the English types of the period, 1678, when
“Pilgrim’s Progress” was first published.
* * * * *
It is impossible to mention by name all of those who have in one way or
another assisted and encouraged the author in the production of this
volume. A list of acknowledgments would include typographers of
international note and typographers-to-be whose prentice hands need
guidance. It would include office associates and those of the workrooms
whose interest and attention to technical details helped much in the
effort to make the work worthy.
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