With the Company, to _serve_ means to _satisfy_. Real satisfaction results only from high quality merchandise and high standards of business dealing. The honor of H.B.C. is bound up with these, because the Company established them as Ideals _centuries ago_. The Wilderness Is Shrinking "FLY TO FORT NORMAN" is the bold headline of a startling advertisement in Western newspapers, "... in absolute safety and comfort; flying time about eight hours each way," continues this epochal announcement. Commercial enterprise has brought the air-boat to its aid in penetrating the fastnesses of the Northland where, reports say, oil will soon be gushing. But yesterday, this thousand-mile journey from McMurray down toward the Arctic Ocean was achieved only by toilsome weeks of tedious travel. What must the astonishment of leather-hued rivermen be to view these winged canoes darting from civilization to Norman almost "between meals." How that great wilderness shrinks and becomes smaller. The terror and loneliness of it, the hardships of it begin already to pass away. There are men living who labored over Chillkoot and spent months on the ghastly Klondike trail, and they must marvel at the advantages given by science and invention to the prospectors of 1921. The Key to Progress TO the plumber, the bathroom is the most beautiful room in the house. To him, pipes and joints and taps are more interesting than Chippendales and Wedgwood. Is your office, your desk, your work the most attractive and interesting in the whole institution--to YOU? Whatever your situation or task in the great H.B.C. organization, endeavor to find such beauty, charm and satisfaction in the business of your own little "work-shop" that the seduction of "greener fields" may not deceive you. The greatest symptom of individual progress is a sincere love for _the work in hand_; advancement follows naturally upon a faithful apprenticeship. The Speed Game HOCKEY, king of speed games, is Canada's _national sport_. The pace of it, the skill and thrill of it appeal to the youth of Canada. No other boys in the world could ever play hockey quite as Canadian youngsters do. Hockey has developed to suit a temperament which expresses itself most completely in this game. It is the spirit of Vimy Ridge and Festubert that crops out strongest in a fast rush down the ice with the puck. The vigor, stamina, fearlessness and self reliant manliness demanded by the game are _natural_, because the Canadian came first and then hockey developed as his characteristic sport. What Is _Your Best_? IF one does _his best_ every day, it is soon noticeable that what was _his best_ at one time is not now _his best_ by any means. Practice in hard work never fails to enlarge the capacity for hard work. It is a natural law that to be strong one must not only possess muscles but must use them constantly.