There is an immense "shake-up" and "shake-down" going on in commerce and industry all over the world. Today the time of trial for individual efficiency has arrived. The bricklayer who lays more bricks than the "average" bricklayer and the man who can raise his _level best_ a little higher every day is the man who will weather the storm. Covering a Wide Field _THE BEAVER_ goes to every H.B.C. employee at the retail stores from Winnipeg to the Coast; at all branches of the wholesale department, including the candy factory at Winnipeg; at every fur trade post and outpost in all provinces and the Northwest Territories; at the Land Department, Winnipeg, and its branches in Edmonton and Victoria; at the Executive, Accounting, Audit and Publicity offices in Winnipeg; at the Eastern Buying offices, Montreal and New York; at the London offices and fur warehouse; and to retired officers of the Company, members of the Canadian Advisory Committee, the London Board, the Governor and Committee. _The Beaver_, by special request, exchange and subscription, also reaches a large number of leading Canadian and United States business concerns, prominent citizens, government officials, editors, and the principal libraries of the continent. _The Beaver_ is a great "traveller." It is doing a good work. Please keep these facts in mind as H.B.C. employees and associate editors and correspondents of our journal. ========== H.B.C. PIONEER STEAMER IN PACIFIC (_Continued from page 4_) [Illustration: 208 MAIN STREET WINNIPEG] _New Quarters of H.B.C. Executive, Accounting and Audit Departments were occupied at 208 Main Street, Winnipeg, January 14th. The quaint old building originally housed the general offices of the land department more than two decades ago, but most recently was used by the Adanac Club of Winnipeg. The Company has always owned both building and site but several tenants have occupied the premises during the past twenty years._ +------------------------------------------------------------------+ MUTUAL HELP is the root-idea of Life Insurance. Men join together that ALL may bear, without disaster, loss that would fall with crushing weight upon one alone. Obtain particulars of this helpful alliance. While you are doing so, procure particulars of THE BEST THERE IS in Life Insurance. And the best Policies--by the proof of ACTUAL RESULTS--are those of The Great-West Life Assurance Company Dept. "D 30" Head Office: WINNIPEG _A postal will bring full information by mail. State age._ +------------------------------------------------------------------+ "A Type That Made H.B.C. Leadership" [Illustration: ERNEST RENOUF]