The Behavior of Crowds: A Psychological StudyMartin, Everett Dean
Science
The Behavior of Crowds: A Psychological Study
Martin, Everett Dean
Crowds
During the time of my connection with the Cooper Union Forum, we have
not had a crowd-demonstration in anything more than an incipient form.
The best laboratory for the study of such a phenomenon is the political
party convention, the mass meeting, or the religious revival. The
orators who commonly hold forth at such gatherings know intuitively the
functional value of bathos, ridicule, and platitude, and it is upon such
knowledge that they base the success of their careers in "getting the
crowd." The noisy "demonstrations" which it has of late become the
custom to stage as part of the rigmarole of a national party convention
have been cited as crowning examples of the stupidity and excess of
crowd enthusiasm. But this is a mistake. Anyone who has from the gallery
witnessed one or more of these mock "stampedes" will agree that they are
exhibitions of endurance rather than of genuine enthusiasm or of true
crowd-mindedness. They are so obviously manipulated and so deliberately
timed that they can hardly be regarded as true crowd-movements at all.
They are chiefly interesting as revelations of the general insincerity
of the political life of this republic.
True crowd-behavior requires an element of spontaneity--at least on the
part of the crowd. And we have abundant examples of this in public
meetings of all sorts. As the audience becomes crowd, the speaker's
cadence becomes more marked, his voice more oracular, his gestures more
emphatic. His message becomes a recital of great abstract "principles."
The purely obvious is held up as transcendental. Interest is kept upon
just those aspects of things which can be grasped with least effort by
all. Emphasis is laid upon those thought processes in which there is
greatest natural uniformity. The general, abstract, and superficial come
to be exalted at the expense of that which is unique and personal. Forms
of thought are made to stand as objects of thinking.
Public-domain text, read in full here on John Shaqi.
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