"The white paper," he continued, "will cost less than four cents a
pound--less than one half-cent for each copy. The paper is always the
big expense. Every publisher will tell you that. The paper for quarter
of a million copies will cost twelve hundred and fifty dollars, the
presswork about five hundred dollars. Everything else will cost less
than another five hundred, so that a hundred and twenty-five thousand
dollars a year will more than cover the cost of getting out the paper;
but say it costs that,--we want to figure full, you know,--and then
another hundred and twenty-five for premiums, or quarter of a million in
all, which will be covered by actual subscription money, to say nothing
of advertising returns, which ought to at least, counting three pages a
week, be not less than one hundred and fifty thousand the first year,
and that will be clear profit to be divided. I've figured it down to
that to be on the safe side. With half a million circulation, of
course, it would be twice as much and no extra cost except for
presswork and white paper. I tell you, boys, it's the greatest scheme
ever conceived."
He ran the items over glibly and pushed the paper across the table for
each to examine in turn. The figures were beautifully made, and seemed
to add correctly. If there were a few minor items, such as postage,
clerk hire, and cost of circulation, omitted, it was probably because
they were too insignificant to be considered. The general feeling was
one of elation. In the spell of silence that lay upon them each began to
dream on his own account, and to build a castle about which shimmered
the radiance of easily acquired wealth. In Livingstone's face there was
a look that did not appear in the faces of his companions. It was not
more eager, perhaps, but it was also tender. He was ten years younger
than the others. Affluence meant much to all of them, but to him it
meant something different--something of which the others did not know.
"But we'll have to have a little money to start on, won't we, old man?"
asked Van Dorn, at last, reflectively, of Barrifield.
"Why, yes; I suppose a few hundred will be needed at the start to pay
such little bills as may be presented. We want to impress everybody with
the fact that we pay cash, don't you see? And discount everything. By
paying the first bill the minute it's presented we'll establish the
necessary credit, of course, and the next bill will be held till we call
for it. Frisby didn't have a dollar,--not a dollar,--but then, the
'Voice of Light' was established, and possibly had some slight income,
besides certain fixtures and connections, all of which we would have to
secure, and probably at some cost. I could invite in all the money
needed--all we need. Of course, it would be better if we could handle
everything ourselves and not feel under any outside obligations. I could
manage a fourth of it all right, or even a third--" He hesitated and
looked dreamily across the table at the others.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account