"In one day," continued Barrifield, leaning half across the table and
emphasizing each word with a slight motion of his head, "in one day he
got in six thousand dollars cash! Think of it!"
The others _were_ thinking, and thinking hard. Perner was first to
venture an objection:
"But that was a religious paper, Barry, with a Bible for a premium. We
could hardly expect--"
"That's just where you're wrong," anticipated Barrifield. "Ours will be
religious in tone, too, and a home paper besides. It will go to every
household that Frisby's would reach, and to thousands besides who are
not of any particular denomination. We also will offer Bibles, but we
will offer other things too. We will offer watches and cameras, and
premiums for boys and girls--dolls, fishing-tackle, and guns--"
"I should think," interrupted Van Dorn, dryly, "that with a gun and a
Bible we might gather in the most of them."
"Now you're talking sense!" said Barrifield, excitedly. "We'll get all
of them. We'll capture the whole country. Frisby had a quarter of a
million circulation in six months. We'll have half a million circulation
in three months. Mark my words--half a million in three months!"
"But the price, Barry! A dollar a year and a premium." Perner was still
unsatisfied. "How are we going to do it?"
Barrifield regarded him in a superior way.
"The paper itself," he said, "will cost us less than fifty cents a year,
even figuring on a basis of only a quarter of a million circulation.
Most of the premiums can now be bought for less than the other fifty.
Those that can't we'll give just the same, only we'll add on the
difference in the form of postage and packing. Nobody ever thinks of
objecting to a slight additional charge for postage and packing."
He drew forth a paper on which there were figures. A round of chartreuse
was being served, and in its yellow radiance all difficulties dissolved
and all things became possible. He laid the sheet down where every one
could see it more or less distinctly.
Public-domain text, read in full here on John Shaqi.
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