The business career in its public relationsShaw, Albert
Philosophy
The business career in its public relations
Shaw, Albert
Business ethics
We are not at heart--in this splendid country of ours--engaged in a mad
struggle and race for wealth. We are engaged rather in the greatest
effort ever made in the world for the upbuilding of a higher
civilization. To avow that this civilization must rest upon a physical
and material basis,--that is to say, upon a high development of our
productive capacity and upon a constant improvement in our processes of
distribution and exchange,--is not, on the other hand, to confess that
our civilization is materialistic in its nature or in its aims. I was
very glad, the other day, to read the wholesome and understanding words
of a distinguished Boston clergyman who is just now coming to New York
to take charge of an important parish. He declared that this nation was
founded on an ideal, and that the most powerful influences in its life
today are working toward noble ideals. The moral and spiritual tone of
the country, he asserted, is higher than ever, in spite of the
accidents of wealth and poverty. He declared that the great host of men
and women who cherish our ideals will continue to stamp idealism upon
the minds and hearts of our youth, and that they in turn "will convert
wealth to the service of ideals."
Such views are not merely the expressions of a comfortable optimist.
They are true to the facts of our current progress. There are vast
portions of this country today in which the enterprising business man
who can succeed in selling to the farmers an honest and effective
commercial fertilizer is the best possible missionary of idealism,--is,
in fact, a veritable angel for the spread of sweetness and light. There
are regions where the capitalist or the company that will build a
cotton mill or some other kind of factory is rescuing whole communities
from degradation. It is poverty that has kept the South so backward,
and it is poverty alone that explains the illiteracy and the
lawlessness not merely of the Kentucky mountains, but of great areas in
other States as well. Good schools cannot be supported in regions like
those, for the palpable reason that the taxable wealth of an entire
school district cannot yield enough to pay the salary of a teacher. But
when modern business invades those uplands, utilizes the water-power
now wasted, opens the mines, builds cotton factories or foundries, the
situation changes almost as if by magic.
Public-domain text, read in full here on John Shaqi.
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