The business career in its public relationsShaw, Albert
Philosophy
The business career in its public relations
Shaw, Albert
Business ethics
Through these and other periods characterized by their own especial
aims and ideals, we have come to an age when commercialism is the
all-absorbing thing; and we are told by pessimists that these dominant
conditions are hopelessly incompatible with academic idealism or with
the maintenance of high ethical standards, whether for the guidance of
the individual himself or for the acceptance and control of the
community. It is precisely this state of affairs, then, that I desire
briefly to consider. And I shall keep in mind those bearings of it that
might seem to have some relation to the views and aims of students who
are soon to go out from the sheltered life of the university,--under
the necessity, whether they shrink from it or not, of becoming part and
parcel of this organism of business and trade that has invaded almost
every sphere of modern activity.
I have only recently heard a great and eloquent teacher of morals,
himself an exponent of the highest and finest culture to which we have
attained, speak in terms of the utmost doubt and anxiety regarding the
drift of the times. To his mind, the evils and dangers accompanying the
stupendous developments of our day are such as to set what he called
commercialism in direct antagonism to all that in his mind represented
the higher good, which he termed idealism. The impression that he left
upon his audience was that the forces of our present-day business life
are inherently opposed to the achievement of the best results in
statecraft and in the general life of the community. He could propose
no remedy for the evils he deplored except education, and the saving of
the old ideals through the remnant of the faithful who had not bowed
the knee in the temple of Mammon. But he pointed out no way by which to
protect the tender blossoms of academic idealism, when they meet their
inevitable exposure in due time to the blighting and withering blasts
of the commercialism that to him seemed so little reconcilable with the
good, the true, and the beautiful.
To all this the practical man can only reply, that if, indeed,
commercialism itself cannot be made to furnish a soil and an atmosphere
in which idealism can grow, bud, blossom, and bear glorious
fruit,--then idealism is hopelessly a lost cause. If it be not possible
to promote things ideally good through these very forces of commercial
and industrial life, then the outlook is a gloomy one for the social
moralist and the political purist.
Public-domain text, read in full here on John Shaqi.
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