The business career in its public relationsShaw, Albert
Philosophy
The business career in its public relations
Shaw, Albert
Business ethics
It is not a defensive position that I propose to take. I should not
think it needful at this time even so much as briefly to reflect any of
those timorous and painful arguments _pro_ and _con_ that one finds at
times running through the columns of the press, particularly of the
religious weeklies, on such a question as, for example, whether
nowadays a man can at the same time be a true Christian and a
successful business man; or whether the observance of the principles of
common honesty is at all compatible with a winning effort to make a
decent living.
I am well aware that the thoughtful and intellectual founder of this
lectureship, under which I have been invited to speak, takes no such
narrow view either of morality on the one hand or of the function of
business life on the other. His definition of morality in business
would demand something very different from the mere avoidance of
certain obvious transgressions of the accepted rules of conduct,
particularly of that commandment which says: "Thou shalt not steal."
Nor, on the other hand, would his definition of the functions of
business life be in any manner bounded by the notion that business is a
pursuit having for its sole object the getting of the largest possible
amount of money.
Those people who are content to apply negative moral standards to the
carrying on of business life remind one of the little boy's familiar
definition of salt: "Salt," said he, "is what makes potatoes taste bad
when you don't put any on." According to that sort of definition,
morality in business would be defined as that quality which makes the
grocer good and respectable when he resists temptation and does not put
sand in the sugar. The smug maxim that honesty is the best policy,
while doubtless true enough as a verdict of human experience under
normal conditions, is not fitted to arouse much enthusiasm as a
statement of ultimate ethical aims and ideals.
If it were admitted that the sole or guiding motive in a business
career must needs be the accumulation of money, I should certainly not
think it worth while, in the name of trade morals, to urge young men
who are to enter business life that they play the game according to
safe and well-recognized rules. I would not take the trouble to advise
them to study the penal code and to familiarize themselves with the
legal definitions of grand and petit larceny, of embezzlement, or
fraud, or arson, in order that they might escape certain hazards that
beset a too narrow kind of devotion to business success. It is true,
doubtless, that a business career affords peculiar opportunities, and
is therefore subject to its own characteristic temptations, as respects
the purely private and personal standards of conduct.
Public-domain text, read in full here on John Shaqi.
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