The standard of quality has been raised and the sanitary handling of foods greatly developed. While this has increased the prices a little, it has also increased the efficiency and earning power of the consumer and has tended towards the better health of the nation. The only way to equalize prices, for the high quality of foods demanded by discriminating home managers, is through efficient commercial handling and the conservation of every bit of material. While the efficiency of the Armour organization is regarded as of the highest standard, the organization is continually striving to still further increase this efficiency. Armour and Company act as a great service link between the farmers and consumers. Through our agricultural department we reach out to the farmer and advise him in producing the best meat animals and farm products within his farm’s possibilities. We assist him to improve his soil and to feed his animals to the best advantage. The raw material buyers for Armour and Company are all experts in their special lines. They search the markets to select the best products for each branch of our service. Then various corps of specialists analyze and prepare the foods in the most efficient, scientific, and satisfactory way for the consumer. Through able management the most expert service today goes into the translating of a meat animal into wholesome U.S. Government inspected meat, either fresh, smoked, dried, prepared, or canned. BUY FOR REAL VALUE Expensive experimenting with foods may be eliminated from your accounts by the simple method of buying by known brands. Label reading is today’s most important buying guide. A dealer soon learns the wants of his quality buyers, and, knowing your demand for high standard commercially prepared foods, he will be careful to select correspondingly good quality foods when replenishing his stock. Every careful home maker demands that the meat she buys, whether fresh, smoked, dried, cured, or canned, bears a U. S. Government inspected-and-passed label, and should demand canned foods marketed under a reliable firm name. Standards of purity and quality in the preparation of commercial foods have gradually raised, until now there is practically every food for every need in convenient sanitary packages at your corner market under a quality label guarantee. Drudgery has been literally taken out of food preparation. Madam Home Manager’s time may now well be employed along more constructive lines than in shelling peas and stringing beans. Hers is the responsibility and privilege of selecting foods for her family’s menus in such combinations that every food-need of the body is supplied in proper proportion. _Be sure of real value for every expenditure_ DO YOU KNOW FOOD VALUES?