As for those whose incomes fall below the limit, the money ideal affects them just as strongly as it does the rich themselves. There is more excuse because there is a greater want of education; there is more excuse also because, knowing from their own experience that money can keep off starvation and prevent the physical suffering produced by want, and knowing also that more money means more comforts and a wider scope for activity, they fall naturally into the error of believing that every progressive increase in money brings a proportionate increase in happiness. The large mass whose incomes are the wrong side of the limit are all of them in want in various degrees, and their desire for more money is therefore legitimate and only to be expected. The want of it they know by experience means misery, the possession of it they conclude must mean happiness. But they are seldom, if ever, taught that they can frustrate their own ends by pinning their whole faith on purely material acquisition; on the contrary, the general opinion round them leads them to suppose that money should rightly be the sole aim and object of their ambitions. The education, if it can be called by that name, which they receive from the cheap press presents them with inviting pictures of wealth, ease, and luxury. They read of men who have amassed great fortunes, of incidents in the careers of millionaires, of charitable gifts bestowed by the munificent rich, of the positions, success, titles, and fame achieved by men through money. Their eye falls on alluring advertisements for expensive goods. They are encouraged to bet and gamble, and to enter absurd competitions made attractive by the figures of a large sum of money being printed in bold type at the head of the newspaper column. Their appetite is whetted, their wants increase, they resolve to try and make more money by the swiftest means possible. Any ideal of service and any noble ambitions for achievement fade away, and are discarded as too laborious and difficult and as requiring too much effort and toil. If they have actually suffered in the lowest depths, if they have ever felt the sharp pinch of starvation, the more readily do they accept the doctrine preached to them so loudly and so persistently that to become rich is not only the highest, but the most practical and sensible ambition for a man to set himself.