The Daily Newspaper: The History of Its Production and Distibution — John Shaqi
The Daily Newspaper: The History of Its Production and DistibutionAnonymous
History
The Daily Newspaper: The History of Its Production and Distibution
Anonymous
Newspapers -- History; Printing
Some idea of the amount of business which is done in advertising may
be obtained from the fact that in 1877-78, one of the dull years,
twenty-four thousand two hundred and ninety advertisements were
received in the WITNESS office, a daily average of seventy-nine. This
was obtained almost without any canvassing. A business that depends
largely on canvassing must necessarily adopt prices that will cover
canvassers' commission.
[Illustration: ANSWERING AN ADVERTISEMENT.]
There are many traditions in the WITNESS office in regard to remarkable
answers to advertisements. A gentleman, one bright summer's day, lost
a favorite canary, and hurried to the WITNESS office to make his loss
known. His advertisement was immediately sent up to the compositors'
room to be set up, and while this was being done the bird flew in
through the window and perched himself on the case immediately in front
of the young man who was putting the advertisement into type. Birdie
was caught, and soon the owner was happy again. It is well that all
lost articles do not, in a similar manner, find their way into printing
offices, as the character of the profession might then be subject to
suspicion.
The subject of curious advertisements is an endless one, and has been
fully entered into in Sampson's "History of Advertising." There is the
kind in which the sentences are, to say the least, ambiguous, as that
of the lady who advertised for a husband "with a Roman nose having
strong religious tendencies." Then there was "to be sold cheap, a
splendid gray horse, calculated for a charger, or would carry a lady
with a switch tail,"--hardly as curious an individual as the one spoken
of in the following announcement: "To be sold cheap, a mail phaeton,
the property of a gentleman with a movable head as good as new." A
travelling companion to these would be the following: "To be sold an
Erard grand piano, the property of a lady, about to travel in a walnut
wood case with carved legs." But what can compare with the specimen of
humanity referred to by a chemist in the request that "the gentleman
who left his stomach for analysis will please call and get it, together
with the result!"
The insertion of marriages is of early date, they first appearing as
news, and in certain respects were much more satisfactory than those
now given, as for instance, the one in the _Daily Post Boy_ of February
21st, 1774:
"_Married_, yesterday at St. James' church, by the Right Rev. Dr.
Hen. Egerton, Lord Bishop of Hereford, the Hon. Francis Godolphin,
Esq., of Scotland Yard, to the third daughter of the Countess of
Portland, a beautiful lady of £50,000 fortune."
Sometimes the papers in those days disputed as to the matters of
marriages and deaths. The _London Evening Post_, in April, 1734, said:
"_Married._--A few days since--Price, a Buckinghamshire gentleman
of near £2,000 per annum, to Miss Robinson, of the Theatre Royal,
Drury-lane."
Public-domain text, read in full here on John Shaqi.
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