The Dawn of the XIXth Century in England: A social sketch of the timesAshton, John
History
The Dawn of the XIXth Century in England: A social sketch of the times
Ashton, John
England -- Social life and customs -- 19th century
The _Times_ opened the ball on the 15th of November by inserting a
paragraph, “Under the Clock”: “[hand]_We are under the necessity of
requesting our Correspondents and Advertisers not to be late in their
communications, if intended for the next day’s publication; as the
extraordinary Sale of THE TIMES, which is decidedly superior to that of
every other Morning Paper, compels us to go to press at a very early
hour._”
The _Morning Post_, November 17th (which number is unfortunately
missing in the British Museum file), challenged the statement—to which
the _Times_ replied on the 18th: “_This declaration of our Sale, a
Morning Paper of yesterday has thought proper to contradict, and boldly
claims the superiority. We have only to say on the subject, that, if
the Paper will give an attested account of its daily Sale for the last
two Months, we will willingly publish it._”
And now the strife was waxing hot, for the _Morning Post_ on the 21st
of November wrote: “We admit the sale of his Paper may, _for the
present_, be many hundreds beyond any other, except the _MORNING POST_,
the decided superiority of which, we trust, he will no longer affect to
dispute.... We pledge ourselves to PROVE that the regular sale
of the _MORNING POST_ is little short of a thousand per day superior to
that of his paper.”
Of course the _Times_, of the 22nd of November, calls this a
preposterous boast, and wishes statistics for the last two months.
Thus goaded, the _Morning Post_, of the 24th of November, issued
affidavits from its printers and publisher, that its circulation,
even at that dead season, was upwards of 4,000 daily, and that during
the sitting of Parliament it reached, and exceeded 5,000, the editor
remarking: “What is meant by regular Sale, is the Number which is
daily served to SUBSCRIBERS.... If those who, by the Low Expedient of
selling their Papers by the noisy nuisance of Horn Boys, take into
their accounts the extra Papers so sold, it is not for us to follow
so unworthy an example; to such means the _MORNING POST_ never has
recourse.”
The _Times_, November 25th, has the last of this wordy warfare,
declaring that its circulation sometimes reached 7,000 or 8,000 a day:
and I should not have introduced this episode, had it not have given
such a perfect insight into the working of the press of that date,
which would have been unobtainable but for this quarrel.
The British Museum then stood where now it does, only Montague House,
in which its treasures were then enshrined, was totally unfitted for
their reception—for instance, a collection of Egyptian antiquities
were kept in two sheds in the courtyard. The whole of the antiquities,
and rarities, were in sad want of arrangement, and classification, and
as many impediments, as possible, were placed in the way of visitors.
Public-domain text, read in full here on John Shaqi.
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