We see tribes possessing little national unity, but bound together by a religion in which lay the germ of a mighty future, entering a land where the inhabitants had reached a higher stage of civilisation, and possessed a religion that drew its power from the fact that it was the worship of Baal, the possessor and owner of the land. In face of these conditions it was almost inevitable that many of the customs of the original inhabitants should be gradually adopted, and that the religion of Jehovah should borrow something from the religion indigenous to the land. This was certainly the result which followed. For a considerable period we find a religion prevalent among the common people, which is simply a conflation of the two religions. There were certain elements common to both, and certain advantages in the one, together with corresponding weaknesses in the other, that prepared the way for this syncretism. We shall now turn to examine the religion of the Canaanites, which we shall find to partake largely of the common elements of Semitic religion. Their deities were personifications of natural forces, and among these there is no one which is supreme, and nothing that tends to Monotheism. The gods are friendly and destructive by turn, and of unreliable character. It is nothing more than an undeveloped Polytheism. The religion, as it is seen in the Old Testament, groups itself around three names: Baal, Ashtoreth (often written in plural form Ashtaroth), and Molech (otherwise written Moloch, Milcom, and known to the Phoenicians as Melkart).