The exposition of 1851 : $b or, Views of the industry, the science, and the government, of EnglandBabbage, Charles
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The exposition of 1851 : $b or, Views of the industry, the science, and the government, of England
Babbage, Charles
Great Exhibition (1851 : London, England)
§ It may be useful to trace out the course of purchases by retail, and
to show the fine gradations of impediment which are insensibly
interposed between the vendor and consumer, as obstacles to a full
examination of the article by the latter. Of course neither an article
of daily consumption ought to be taken as an example, nor yet one
immediately wanted by a consumer, whose time is so valuable that it
would be cheaper to go into the first shop he finds and purchase it at
any price.
§ Let us suppose that a lady having some leisure goes out in search of a
fan. She passes several shops in which they may or may not be kept for
sale.
She sees some fans in a shop window, but as they are _not open_ she
passes on, intending to return to them if she cannot suit herself
elsewhere.
A few doors beyond there are some fans _open_, but none of them exactly
suit her taste, and she does not like to give the owner of the shop the
trouble of opening a number of fans, none of which may please her.
In the next street she sees in the window of a shop some fans, which
_are open_. One of these appears to suit her, but there is no price
marked on it. She does not like to go into the shop and examine more
minutely whether the subtle implement she requires has sufficient
strength to withstand its ball-room trials, lest it may be too expensive
for her purse.
A short distance beyond another set of _opened_ fans present themselves
to her notice in the window of another shop, each of them with its price
distinctly marked upon it. One of these the hesitating lady prefers, _a
little_, to the last she had approved, and she resolves to enter this
shop and examine the fan. But perceiving before she enters, that there
is no attendant in the shop, she thinks the mistress may be at dinner,
or have gone up stairs to her baby, and she says to herself, “It is of
no consequence; I will not disturb her now.”
Still passing onward she finds a shop in the window of which is a pretty
fan, although not quite so good as the last, and within there sits the
shopkeeper—but the door is _shut_.
Although the fan was not the most suitable the lady had seen, yet had
that door been open, she would have entered, hoping that the fans
exposed in the window were samples of classes kept in store within.
Public-domain text, read in full here on John Shaqi.
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