The exposition of 1851 : $b or, Views of the industry, the science, and the government, of EnglandBabbage, Charles
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The exposition of 1851 : $b or, Views of the industry, the science, and the government, of England
Babbage, Charles
Great Exhibition (1851 : London, England)
At last she finds all these impediments removed; a fan that will nearly
suit her lies open in the window, with its price clearly marked, an
attendant is in the shop, and the door is hospitably _open_. She enters
and examines it, and finding it well made, asks whether there are others
of the same class of pattern, to which the reply is that it is the only
one remaining. Upon this she purchases the fan, although had she entered
several of the former shops, she might have found fans both more exactly
suited to her taste and at a less price. The _marking_ has decided her
choice. It is not to be imagined that all, or even the greater part of
these impediments, ever occurred to one person at the same time: but
there are few who have not at different times felt the effects of most
of them.
§ It is said that _ladies by education and birth_ occasionally amuse
themselves by entering shops and giving interminable trouble, having no
intention of making any purchase. This doubtlessly is a libel.
§ Several other minor impediments deter purchasers from some shops, and
incline them to frequent others; amongst these may be mentioned an over
officiousness in the attendants to recommend to the attention of the
purchaser other articles than those he requires. This pressure to induce
purchases is peculiarly offensive, and drives away the best customers.
The absence of a marked price upon an article, tends to defeat the
effect of competition, as well as to produce loss of time both to
consumer and vendor. It is therefore, to a certain extent, a cause of
increase of price.
Its effect is to cause the same article to be sold at different prices
in the same neighbourhood, thus counteracting that uniformity of price
at considerable distances, which is consequent upon rapid and cheap
communication.
§ As the extent to which this is carried even in a great city, may not
be known, the following occurrence will afford an illustration:—
A gentleman wishing to make the light of his reading lamp approach more
nearly to day-light, looked out for a lamp-glass of a blue tint. Having
observed one of the wished-for colour in a shop window marked at 1_s._
6_d._ he purchased it. After a considerable trial he was so satisfied
with the comfort it afforded to his eyes, that he wished to have other
lamps in his house similarly furnished. On returning to the shop at
which the blue globe was purchased, he found that its proprietor had
retired, and his successor was in a different line of business. Seeing
in the window of another shop in his own neighbourhood, a coloured globe
of the same size, he entered and inquired the price. To his great
surprise the price was stated to be 3_s._; and on asking if any
reduction would be made if he took a dozen or two, the answer was that
in that case the lowest price would be half-a-crown each.
Public-domain text, read in full here on John Shaqi.
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