The "free press" : $b portrait of a monopoly — John Shaqi
The "free press" : $b portrait of a monopolyMarion, George
History
The "free press" : $b portrait of a monopoly
Marion, George
Press -- United States
But all this describes only the independent structure of Associated
Press. The bulk of the personnel of the American press is also a
part of the A.P. apparatus. Member papers--which means most of the
country’s newspapers and _all the important ones_--must make all their
news available to A.P. and are expected to withhold it from anyone
outside of A.P. Even employees of the papers are similarly bound. Any
news they “spontaneously” acquire belongs to A.P. Thus, instead of a
mere 5,000 to 10,000 employees, A.P. really has some 100,000 persons
working for it every hour of the day and night. It coordinates the
whole news-gathering apparatus of the American press. It does this on
an exclusive basis. It is not only a monopoly but the expression of the
monopolistic organization of the American press.
Pikers Barred
The monopoly structure of the industry plus the size and complexity
of newspaper operation from a business point of view, have made it
impossible for any but multimillionaires to enter the field. As a
logical result, there has been a steady shrinkage of the field--a drop
in the number of dailies from 2,600 in 1909 to 1,744 at the beginning
of 1945.
This shrinkage has been accompanied by a virtual disappearance of
competition in most cities. In 1899, 353 cities were dominated by
a single newspaper. In 1920 there were 720 such cities. In 1945
there were 1,103. In many of the remaining cities, the “competing”
papers were under a single ownership so that the actual number of
cities without competition in 1945 was 1,277. Conversely, there were
549 cities with local competition in 1920 but only 117 in 1945. In
percentages it is still worse. Of all cities having newspapers, only
8.4 per cent had competition in 1945.
Even these figures are flattering to the myth of free and competitive
enterprise. Veiled joint ownership and “gentlemen’s agreements” plus
the spread of the chains and the general standardization process still
further reduce the area of competition and restrict the diversity of
views. Only the half-dozen largest cities in the United States have
dailies with competing views in even the narrowest sense. The 25
largest cities average but three ownerships. _Editor and Publisher_,
organ of the owners, admits the phenomenon and apologizes for it.
The condition has arisen not by the will of any individual or
group, but from a gradual growth of custom, both in newspaper
operation and in the purchase of advertising space.
This refers to the preference of advertisers for fewer papers with
larger circulations. The net effect is that the local monopolies are
barricaded against competition and the price of admission is several
million dollars.
_Chapter II_
FOR WHOM THE PRESS TOILS
Public-domain text, read in full here on John Shaqi.
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