The Group Mind: A Sketch of the Principles of Collective Psychology: With Some Attempt to Apply Them to the Interpretation of National Life and CharacterMcDougall, William
Science
The Group Mind: A Sketch of the Principles of Collective Psychology: With Some Attempt to Apply Them to the Interpretation of National Life and Character
McDougall, William
Ethnopsychology; National characteristics; Social psychology
A further ground of the suggestibility of the crowd is that prevalence
of emotional excitement which was discussed in the foregoing pages. It
is well recognised that almost any emotional excitement increases the
suggestibility of the individual, though the explanation of the fact
remains obscure. I have suggested that the explanation is to be found in
the principle of the vicarious usage of nervous energy, the principle
that nervous energy, liberated in any one part of the nervous system,
may overflow the channels of the system in which it is liberated and
re-enforce processes initiated in other systems. If this be true, we can
see how any condition of excitement will favour suggestibility; for it
will re-enforce whatever idea or impulse may have been awakened and made
dominant by ‘suggestion.’ The principle requires perhaps the following
limitation. Emotion which is finding outlet in well-directed action is
probably unfavourable to all such ‘suggestions’ as are not congruent
with its tendencies. It is vague emotion, or such as finds no
appropriate expression in action, that favours suggestibility. The most
striking illustrations of the greatly increased suggestibility of crowds
are afforded by well-authenticated instances of collective
hallucination, instances which, so long as we fail to take into account
the abnormal suggestibility of the members of crowds, seem utterly
mysterious, incredible, and super-normal.
Again, the capacity of crowds to arrive at correct conclusions by any
process of reasoning is apt to be diminished in another way by the
exaltation of emotion to which, as we have seen, they are peculiarly
liable. It is a familiar fact that correct observation and reasoning are
hampered by emotion; for all ideas congruent with the prevailing emotion
come far more readily to consciousness and persist more stably than
ideas incongruent with it, and conclusions congruent with the prevailing
emotion and desire are accepted readily and uncritically; whereas those
opposed to them can hardly find acceptance in the minds of most men, no
matter how simple and convincing be the reasoning that leads to them.
Public-domain text, read in full here on John Shaqi.
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