The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The TIGER is of rare occurrence on signboards; there is a GOLDEN TIGER
in Pilgrim Street, Newcastle, and a bird-fancier on Tower Dock, not far
from the then famous menagerie which attracted crowds to the Tower,
chose the LEOPARD AND TIGER for his sign. In 1665 there was a LEOPARD
Tavern in Chancery Lane; the same animal is still occasionally seen on
public-house signs. Generally speaking, the carnivorous animals are not
great favourites, and those named above are almost the only examples
that occur. As for the popularity of the BEAR, it is entirely to be
attributed to the old vulgar pleasure of seeing him ill-treated, a relic
of the once common amusements of bear-baiting and whipping. The colours
in which he is represented are the BLACK BEAR, the BROWN BEAR, the WHITE
BEAR, and in a very few instances (as at Leeds) the RED BEAR.
Besides bear-whipping and bear-baiting, another barbarous fancy led
sometimes to the choice of this animal for a sign,--viz., the lamentable
pun which the publican made upon the article he sold, and the name of
the animal. Will. Rose of Coleraine, in Ireland, for instance, issued
trades tokens with a bear passant, on the reverse EXCHANGE.FOR.A.CAN
(_i.e._, of Bear!), and as if the pun was not ridiculous enough, there
was a rose as a rebus for his name. Thomas Dawson of Leeds perpetrated a
similar pun on his token, dated 1670; it says,--BEWARE.OF.Y^{E}.BEARE,
evidently alluding to the strength of his beer.[199]
Bears used often to be represented with chains round their neck, (as on
the stone sign in Addle Street, with the date 1610.) This led to the
following amusing rejoinder:--It happened that a pedestrian artist had
run up a bill at a road-side inn which he was unable to pay, whereupon
the landlord, in order to settle the account, commissioned him to paint
a bear for his sign. The painter, wanting to make a little besides,
suggested that, if the bear was painted with a chain round his neck,
which he strongly advised him to have, it would cost him half-a-guinea
more, on account of the gold, &c. But the host was not agreeable to this
extra expense; accordingly, the sign was painted, (but in distemper,)
and the painter went his way. Not many days after it began to rain, and
the bear was completely washed from the board. The first time the
landlord met the painter, he accused him in great dudgeon of having
imposed upon him, for that, in less than a month, the bear had gone from
his signboard. “Now, look here,” replied the painter; “did not I advise
you to have a chain put about the bear’s neck? but you would not hear of
it; had that been done he could not have run away, and would still be at
your door.”
Public-domain text, read in full here on John Shaqi.
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