The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
“There was not so much velvet stirring as would have bene a cover to a
little booke in octavo, or seamde a Lieftenant’s Buff-doublet; a
French hood would have been more wondered at in London, than the
Polonyans with their long-tayld Gaberdynes; and, which was most
lamentable, there was never a Gilt spur to be seene all the Strand
over, never a feather wagging in all Fleet Streete, vnlesse some
country Fore-horse came by, by meere chaunce with a Raine-beaten
Feather in his costrill; the streete looking for all the world like a
Sunday morning at six o’Clocke, three hours before service, and the
Bells ringing all about London, as if the Coronation day had beene a
half a yeare long.”[292]
But there was a good time coming after the plague and fire, when troops
of gay courtiers might quaff their wine and sparkling ale, as happy as
the “merry monarch” himself. Amongst them, our friend Pepys, who informs
us, that on the 23d of April 1668, he went “by water to the Temple, and
then to the Cock alehouse, and drank and eat a lobster, and sang, and
mighty merry. So almost night, I carried Mrs Pierce home, and then Knipp
and I to the Temple again and took boat, it being darkish, and to
Foxhall, it being now night, and a bonfire burning at Lambeth for the
king’s coronation day.”
Exactly one hundred years later, the Cock is named with encomiums on its
porter, in the “Art of Living in London;” but it is to be hoped the
porter was better than the poetry:--
“Nor think the Cock with these not on a par,
The celebrated Cock of Temple Bar,
Whose Porter best of all bespeaks its praise,
Porter that’s worthy of the Poet’s lays.”[293]
In William Waterproof’s Monologue, the fame of a waiter of this tavern
is handed down to posterity in the harmonious verses of the Poet
Laureate.
Jackson the pugilist, who has a pompous epitaph on his grave in the
Brompton burial-ground, kept for some time the Cock alehouse, Sutton, on
the Epsom Road; but being patronised by the Prince of Wales and a great
many of the leading members of the “nobility and gentry,” he was in a
very short time enabled to retire with a £10,000 fortune. Finally, some
twenty years ago, there was a Cock and Bottle public-house in Bristol
kept by a man named John England, who added to his sign the well known
words:--
“England expects every man to do his duty.”
The sign of the THREE COCKS occurs in the following advertisement:--
“ALL persons that have any Household Goods, Plate, Rings, Watches,
Jewels, Wearing Apparel, etc., in the hands of Thomas Bastin, at the
THREE COCKS in St John’s Lane, Pawnbroker, which were pledged to him
before the 25th of December 1709, are desired to fetch them away by
the 25th of March next, or they will be disposed off.”--_London
Gazette_, Jan. 18-21, 1711.
Public-domain text, read in full here on John Shaqi.
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