From this and innumerable other similar advertisements, it appears that pawnbrokers in those days did not always rigorously adhere to the Three Balls; that is to say, they were occasionally goldsmiths, and in that capacity used any sign. It is rarely that the sign of the Cock designates any particular colour. There is a BLACK COCK in Owen Street, Tipton; a cock of this colour was always considered something more than an ordinary bird; with the Greeks it was a grateful sacrifice to Esculapius and Pluto, and in the middle ages it played a prominent part in matters of witchcraft. The BLUE COCK is a sign at Leicester; but neither colour is common. At Hargrave, near Bury St Edmunds, there is a COCK’S HEAD, put up either in imitation of a nag’s,--bull’s,--bear’s,--or boar’s head, or as the crest of a fool’s cap, which, in old times, usually terminated with a cock’s head. Though some sort of religious prestige may at first have prompted the choice of the cock, more profane ideas latterly contributed to make it popular, such as the pastimes of cock-throwing, or “shying,” and cock-fighting. To this first practice alludes the sign of William Brandon, on Dowgate Hill, which was called, HAVE AT IT; his token representing a man about to throw a stick at a cock. This cruel game was very common in alehouses in former times; the whole sport consisting in throwing a stick at an unfortunate cock tied to a stake; if the animal was killed it was the thrower’s property; if not, he forfeited the small sum paid for each “shy.” What a slaughter of cocks was carried on in this way may be judged from the following:-- “Last Tuesday a Brewer’s servant in Southwark took his walk round Towerhill, Moorfield, and Lincoln’s Inn Fields, and knocked down so many cocks that by selling them again, he returned home twenty shillings odd pence richer man than he came out.”[294] Medals are extant of the reign of William III., on which John Bull is represented throwing sticks at the French cock: not a very lofty allegory, it must be confessed; but in those days the public taste was not very refined; thus, after the victory of Blenheim, the simile was in equal bad taste, the same idea being expressed by a huge lion tearing an unfortunate cock in pieces.