The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
Not only is there a conformity of æsthetic symbolism in various parts of
Europe, observable in the constant recurrence of the same objects on
signboards, but even the same jokes are found. Thus the Swan at Bandon,
near Cork, has the following rhymes, nearly akin to the Dutch epigram
above, but strongly flavoured with Hibernian wit:--
“This is the Swan
That left her pond,
To Dip her Bill in porter,
Why not we,
As well as she
Become regular Topers.”
Another Milesian at Mallow, also near Cork, has it thus modified:--
“This is the Swan that dips her neck in Water,
Why not we as well as she, drink plenty of Beamish and Crawford’s
Porter.”
In London it was always a favourite sign by the river side:--
“‘I find the Swan to be your usual sign by the River,’ said I. ‘Why,
yes,’ replied George. ‘I don’t know what a Coach or a Waggon and
Horses or the High-mettled Racer have to do with our _River_.’ ‘Pray,
now,’ said I to my oracle, ‘do enumerate the signs of the Swan
remaining [this was in 1829] on the Banks of the River, between London
and Battersea Bridges.’ ‘Why, let me see, Master, there’s the Old Swan
at London Bridge, that’s one--there’s the Swan in Arundel Street,
two,--then ours here, (Hungerford Stairs,) three,--the Swan at
Lambeth; that’s down though. Well, then the Old Swan at Chelsea, but
that has long been turned into a Brewhouse, though that was where our
people [the Watermen] rowed to formerly, as mentioned in Doggett’s
will; now they row to the sign of the New Swan, beyond the Physick
Garden; we’ll say that’s four, then there’s the two Swan signs at
Battersea, six.’”[298]
The Swan, by London Bridge, was a very ancient house, and gave a name to
the Swan stairs. Trades tokens of this house are extant, representing a
Swan walking on Old London Bridge, with the date 1657. This feat was
performed by the Swan on the token, to intimate that it was the Swan
_above_ the Bridge in contradistinction to another tavern known as the
Swan _below_ the Bridge. Pepys once dined at this house; and though
always very ready to be pleased, he has not much good to say about it.
“27 June, 1660. Dined with my Lord and all the officers of his regiment,
who invited my Lord and his friends, as many as he would bring to
dinner, at the Swan at Dowgate, a poor house and ill dressed, but very
good fish and plenty.” The landlady of this tavern is mentioned in a
curious manner in a tract printed in 1712, entitled “The Quack
Vintners:”--
“May the chaste widow prosper at the Swan
Near London Bridge, where richest wines are drawn,
And win by her good humour and her trade,
Some jolly son of Bacchus to her bed.”
Public-domain text, read in full here on John Shaqi.
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