The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The frequency of the sign of the YEW TREE is not to be attributed to its
association with the churchyard, but to its being the wood from which
those famous bows were made that did such execution at Agincourt and
Poictiers, and wherever the English armies trod the field before the
invention of gunpowder. So great was the patronage our early kings
granted to the practice of the bow, that the patten-makers, by an Act of
Parliament of 4 Henry V., were forbidden, under a penalty of £5, to use
in their craft any kind of wood fit to make arrows of.
The COTTON TREE is a sign generally put up in the neighbourhood of
cotton factories, as at Manchester. The PALM TREE is one of the oldest
symbols known: it was used as such by the Assyrians, the Greeks, the
Romans, and by them transmitted to the early Christians. St Ambrosius,
in a very forcible image, compares the life of an early and faithful
Christian to the palm tree, rough and rugged below, like its stem, but
increasing in beauty upwards, where it bears heavenly fruit. It might
also illustrate a more homely truth, namely, that business cannot
flourish without patronage and custom; thus, Camerarius says:--
“Inter alias multas singulares proprietates quas scriptores rerum
naturalium Palmæ attribuunt, ista non postrema est, quod hæc arbor non
facile crescat, nisi radiis solaribus opt. foveatur nec non humore
aliquo conveniente irrigetur.”[355]
The COCOA TREE was frequently the sign of chocolate-houses when that
beverage was newly imported and very fashionable. One of the most famous
was in St James’ Street; it was, in the reign of Queen Anne, strictly a
Tory house:--“A Whig will no more go to the Cocoa Tree, or Ozinda’s,
[another chocolate-house in the same neighbourhood,] than a Tory will be
seen at the coffee-house of St James’.”[356] Deep play was the order of
the day in that as in all other fashionable resorts at the end of the
last century. Walpole, in 1780, wrote to one of his friends:--
“Within this week there has been a cast at hazard at the Cocoa Tree,
the difference of which amounted to an hundred and four score thousand
pounds. Mr O’Birne, an Irish gamester, had won £100,000 off a young Mr
Harvey, of Chigwell, just started from a midshipman into an estate by
his elder brother’s death. O’Birne said, ‘You can never pay me?’ ‘I
can,’ said the youth, ‘my estate will sell for the debt.’ ‘No,’ said
O., ‘I will win ten thousand, you shall throw for the odd ninety.’
They did, and Harvey won.”[357]
It afterwards became a club, of which Byron was a member. This gambling
seems to have been inseparable from the chocolate-houses. Roger North,
attorney-general to James II., says,--
Public-domain text, read in full here on John Shaqi.
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