The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The Deluge was the mystery performed at Whitsuntide by the company of
dyers in London, and from this their sign of the DOVE AND RAINBOW might
have originated, unless it were adopted by them on account of the
various colours of the rainbow. On the bill of John Edwards, a silk-dyer
in Aldersgate Street, the Dove, with an olive branch in her mouth, is
represented flying underneath the Rainbow, over a landscape, with
villages, fenced fields, and a gentleman in the costume of the reign of
Charles II. Besides this there are various other dyers’ bills with the
sign of the DOVE AND RAINBOW, both among the Bagford and Banks
Collections. A few public-houses at the present day still keep up the
memory of the sign; there is one at Nottingham, and another in
Leicester.
“ABRAHAM OFFERING HIS SON” was the sign of a shop in Norwich in 1750. A
stone bas-relief of the same subject (_Le Sacrifice d’Abraham_) is still
remaining in the front of a house in the Rue des Prêtres, Lille,
France. A Dutch wood-merchant, in the seventeenth century, also put up
this sign, and illustrated its application by the following rhyme:--
“‘T Hout is gehakt, opdat men ’t zou branden,
Daarom is dit in Abram’s Offerhande.”[375]
Thus, though the wood of the sacrifice played a very insignificant part
in the story, yet the simple mention of it was enough to make it a fit
subject for a Dutchman’s signboard. We have a similar instance in
JACOB’S WELL, which is common in London, as well as in the country. The
allusion here is to the well at which Christ met the woman of Samaria,
who said to him:
“Art thou greater than our father Jacob, which gave us the well, and
drank thereof himself, and his children, and his cattle? Jesus
answered and said unto her, Whosoever drinketh of this water shall
thirst again.” (S. John iv. 12.)
How cruelly these words apply to the gin-tap, at which generation after
generation drink, and after which they always thirst again. Not unlikely
the English use of this sign dates from the Puritan period.[376] Not
always, however, had the sign any direct relation to the trade of the
inmate of the house which it adorned; as, for example, MOSES AND AARON,
which occurs on a trades token of Whitechapel. In allusion to this, or a
similar sign, Tom Brown says, “Other amusements presented themselves as
thick as hops, as Moses pictured with horns, to keep Cheapside in
countenance.”[377] Even the Dutch shopkeeper, whose imagination was
generally so fertile in finding a religious subject appropriate as his
trade sign, was at a loss what to do with Moses; for a baker in
Amsterdam, in the seventeenth century, put up the sign of Moses, with
this inscription:
“Moses wierd gevist in het water,
Die hier waar haalt krygt vry gist, een Paaschbrood,
En op Korstyd een Deuvekater.”[378]
Public-domain text, read in full here on John Shaqi.
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